bulmers ad

joey D

Name that tune time again...

There's a (really annoying) radio ad for Bulmers Light currently plaguing the airwaves - the backing track is 'there is a light' or something like that - whose song is it? I heard maybe the Stunning or The Walls, perhaps some erudite individual could enlighten me... it's for research purposes of course.

Thanks.

Tyrrial

sound's like lyic's from the smiths, but i haven't heard the ad itself. it probably is them

BrianD

Is this Bulmers Light "light" on alcohol or whats the deal?

joey D

I suppose it's kind of like Coors Light; less calories not less alcohol. I'd imagine it's designed to appeal to the 20 - 34 female market, so they'll have their work cut out in an overcrowded market place: Smirnoff Ice, Bacardi Breezer, Archer's Aqua, Ritz, all the bottled beers, etc.

I'd say it will disappear after the summer, only to be remembered in years to come on 'Worst Marketing Blunders' lists in papers like the Sunday Business Post.

That's my two cents.

By the way, I found out it's the Devlins, but the song title still eludes me... any takers?

Space Coyote

Yep it's The Devlins, song is called "There Is a Light" off their 3rd album Consent. Not that I listen to them or anything...:)

joey D

thanks space coyote, more power to your devlins knowledge.