the mystery of dalaro

yankinlk

did 32 people from the same small village buy 32 volvos on the same day?

See the original volvo ad here:
http://vcc.volvocars.se/index.asp

and the guy that filmed the ad - now debunking it here:
http://www.carlossoto.com/current.htm

unkel

Excellent link yankinlk

Suppose that's what happens when a big American Corporation takes over :rolleyes:

Sincerely hope this will get widespread attention. Fair play to Carlos and I'm sure he'll get plenty of business in the near future, more likely from organisations like the BBC rather than ones like the FMC

Victor

Those links don't lead to anything.

unkel

Originally posted by Victor
Those links don't lead to anything.

FMC must have copped on and forced Carlos to close his website as well :mad:

Maybe somebody recorded it and posted it somewhere?

This should really be widely reported so as people know what tricks multinationals can have up their sleeves

John R

The links work now Victor.
The whole thing sounds like an overcooked publicity stunt, its real; no it's a lie; no it's real; buy our cars they really aren't unbearably tedious after all.
Yawn.

alastair

Um, the director is as bogus as the volvo buying village.
It's all part of an attempt to re-create the success of the bmw-films campaign.

seems to be going well for them then.

unkel

Originally posted by alastair
Um, the director is as bogus as the volvo buying village

Never even thought of that possibility. How did you work that out?

alastair

Originally posted by unkel
Never even thought of that possibility. How did you work that out?

I thought it was fairly obvious. The campaign is a bit too forced in it's 'documentary' style, and it's a carbon copy of the BMW/AI viral marketing campaigns in it's use of 'satellite' websites that are only revealed through google searches or what-not.

unkel

alastair, you're spot on m8

I fell for it alright

It's a spoof within a spoof

Ad was created by Amsterdam based ad agency MVBMS Fuel Europe