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Now THATS bad karma

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  • 16-03-2004 4:49pm
    #1
    flogen
    Moderators, Society & Culture Moderators Posts: 10,247 Mod ✭✭✭✭


    I dont remember seeing this part of the Dreamcast ad campaign.....

    As the title says, bad karma... :D

    Flogen


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    #2
    RobertFoster
    Registered Users Posts: 9,188 ✭✭✭RobertFoster


    it wasn't a european campaign, the swirl isn't blue.

    I don't think there were difficulties with the PS2 shipping, I say it was a ploy by Sony to increase demand.


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    #3
    flogen
    Moderators, Society & Culture Moderators Posts: 10,247 Mod ✭✭✭✭flogen


    it wasn't a european campaign, the swirl isn't blue.

    wow, you know your Dreamcast...

    Flogen


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    #4
    RobertFoster
    Registered Users Posts: 9,188 ✭✭✭RobertFoster


    I thought everyone knew about the different colour swirls... :P


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    #5
    Zombrex
    Closed Accounts Posts: 25,848 ✭✭✭✭Zombrex


    Originally posted by RobertFoster
    I thought everyone knew about the different colour swirls... :P

    they had to do it because some else had a red swirl trademarked in Europe, didn't they?


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    #6
    BlitzKrieg
    Registered Users Posts: 14,685 ✭✭✭✭BlitzKrieg


    i heard it was due to market research showing gamers saw blue as a more attractive image (as in cool, not sex) for a console then orange...


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    #7
    Hobbes
    Registered Users Posts: 21,264 ✭✭✭✭Hobbes


    I remember this. It was a US advert. They actually bought the billboard near the Sony HQ and put one up.


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    #8
    Len_007
    Registered Users Posts: 572 ✭✭✭Len_007


    Yeah that pic jogs the memory alright. Maybe i didn't see it up and around, probably scene it on the net. Class though


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    #9
    Zombrex
    Closed Accounts Posts: 25,848 ✭✭✭✭Zombrex


    Originally posted by Hobbes
    I remember this. It was a US advert. They actually bought the billboard near the Sony HQ and put one up.

    The probably got the idea from the old Amiga CD32 advertisments that were put up beside Sega HQ in the early 90s. They had a picture of the CD32 with the line "To be this good will take Sega ages" :p


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    #10
    honru
    Registered Users Posts: 4,585 ✭✭✭honru


    They could not colour the swirl orange in Europe due to trademark infringement, I think it was with a German software company or something.

    The ad is a real throwback to the 80s/90s when console companies would tagline their advertising around gunning down the competing machine; "Genesis does what Nintendon't" and the like.


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    #11
    po0k
    Registered Users Posts: 15,815 ✭✭✭✭po0k


    It feeds the playground console wars and brand loyalty :)

    Kinda like "Pro Wrestling" in a way.


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