Ad Tracking

GoneShootin

Lo

I am messing about with rotating banners on a site I am working on. Ill be doing it in coldfusion.

Currently it selects random banner images from the database and displays em. Lovely.

But, how do I track impressions per banner to see how many hits the ad is getting ? Im not really interesting in indepth stats, just a number of clickthrus would do. How is it done ?

tricky D

quite a few ways to do this:

I reckon one of the simplest is to tag ?someidentifier onto the end of each ad's link so when user clicks it is logged as: GET /path/file.html?advert3. Then just word count the number of lines in your logs with that 'advert3' string. No need for 'fancy' stats package.

if you've unix command line capability, then just search the relevant logfile for the string and count the instances...

%> grep "advert3" access_log.whatevername | wc -l

or if using the dos prompt in the dir with the logs in...

c:\> find "advert3" > foo.txt

then count the lines in foo.txt using textpad or even word/line count in word or in excel

hth
\r