Ridiculous New Gillette Ad

aodh_rua

Meaning to gripe about this for a while....

Has anyone seen the new Gillette ad with David Beckham and Martin Kemp? It's incredible. It's like some pastiche of late seventies testosterone filled advertising but serious - like Austin Powers if he was played by Tom Selleck. It goes on about how every man knows what it's like to be a winner, how we enjoy "scoring" while the other guy "goes home empty-handed". Lots of moody men in black and white doing manly things and getting the girl.

What's next - car ads with bikini clad women on the bonnet? Unbelieveable!

Barry Aldwell

aodh_rua wrote:

What's next - car ads with bikini clad women on the bonnet? Unbelieveable!

They're called rap videos, or free ads for Bentley

BrianD3

Yes it is ridiculous and annoying. Razor ads usually are, but this one is especially bad
"You look - they smile"
"You win - they go home"
:rolleyes:

Also, in the part where Beckham is walking down the stairs he looks like a total muppet.

BrianD3

Flukey

Any ad with Beckham in it, loses some credibility. This is the guy who knows he is captain of England, but thinks he is Jonny Wilkinson, judging from that penalty.

PurpleFistMixer

The saddest thing is that they're being serious... Such things should only see light of day in form of spoofs.

The "you win, they go home" line irritates me. As far as I think they mean that once the winning is over people go home, but I can't stop thinking of it in a picking up women kind of sense...

Come to think of it, all Gillette ads suck.. with the flying razors and stuff...

Gordon

Have they moved onto 4 blades yet?

PurpleFistMixer

Gordon wrote:

Have they moved onto 4 blades yet?

http://images.somethingawful.com/inserts/articlepics/photoshop/05-07-04-products/LogisticEarth.jpg

Care of SomethingAwful.com.

BigEejit

PurpleFistMixer wrote:

http://images.somethingawful.com/inserts/articlepics/photoshop/05-07-04-products/LogisticEarth.jpg

Care of SomethingAwful.com.

ROFL ....classic ....

Gordon

You know I can see that day happening.

Flukey

Yes, but didn't they say the second blade shaves you closer still leaving you with perfectly smooth skin? Did they lie to us? :eek:

PurpleFistMixer

Gordon wrote:

You know I can see that day happening.

And judging by the rate of growth in blades, not too far in the future.

Gordon

Yeah, i remember that, and then on to three and they said that the third one takes away the final final last piece of hair left.

So why bother with 4?

Big Ears

Gordon wrote:

Yeah, i remember that, and then on to three and they said that the third one takes away the final final last piece of hair left.

So why bother with 4?

to take away the folicals of hair , aswell as lots of skin .

Flukey

Cut to the chase; why don't they just give us a scalpel and be done with it?

Gordon

Personally I'm happy with my manly rusty slightly blunt meat cleaver.

talla

I was over in Boots headquarters in Nottingham last week on business and a Gilette roadshow was there. Believe it or not, they are actually bringing out a battery powered Mach Turbo razor. They were handing them out free if you let some great looking women actually shave you. Unfortunately I couldn't avail of the offer as I was stuck in meetings all day.

Flukey

I am back using the plain old twin-blade, disposable with no swivel head. It does the job and for a fraction of the price of all these fancy ones.

pickarooney

Wilkinson (Sword not Johnny) have a 4-blader:

4-bladed idiocy

Stephen

I hate that idiotic ad.
Its worse than the last mach 3 one where the only thing new about it was that its RED. WOW LOOK HE HAS A FERRARI IT MUST BE BECAUSE HE USES A RED MACH 3!!!111

aodh_rua

Gordon wrote:

Have they moved onto 4 blades yet?

I'm waiting for something that needs two hands.

Jim

Tbh the new Sprite Zero add is worse.

-Women takes off her sweaty top
Voiceover : "Drink Sprite Zero!"

Unpossible

remember the sprite ad for shaving- "Sprite, you know it just aint right"

That quarto website is stupid, they claim that putting a fourth blade on is a technological breakthrough.

BrianD3

Another ad that I can't stand is the one for head and shoulders shampoo where the guy's girlfriend is wearing his boxer shorts. For some reason yer man in that ad annoys me intensely.

BrianD3

RossFixxxed

Does anyone know that guy who does the voice on like 90% of radio ads, the guy with the weird posh trying to be cool/friendly voice. He's on TV ads now too and it makes me soooo angry. I have to go outside and attack the trees in the back with a sword.

grumpytrousers

What's next - car ads with bikini clad women on the bonnet?

Dunno - y'live in hope...

serious point though...erm...the fact that we're talking about ads and mentioning names means that, sadly, the ad has done 50% of its job, insofar as you are 'brand aware'.

the only thing left is to see that you buy the product next time you're in the store.

Pal o' mine worked/works (dunno really) in marketing for johnson and johnson, and I was reading her the riot act re annoying personal hygeine ads...I think my line was 'more nudity, less crap' (not one of my better arguments, i'll grant you!). Anyway, her line was that most co's are well aware of the irritating nature of these ads, but they don't give a ****. Essentially, in, for example, the razor market there's a %age of the population who'll regularly stump up for disposable razors at a premium price on at least one of these grounds

a) Beckham uses it
b) Beckham probably uses it, but at least endorses it
c) I will become a right lovegod if I do too
d) It's a nice colour
e) my life will be filled with slo-mo activities where i shall look rugged, manly and well toned

If an ad campaign can make you buy 'Brand X overpriced 7 bladed razor with go faster stripes, aloe vera and newt blood' over Brand Y, which has only 6 blades, then it's money well spent...

I think this is a good time for the Bill Hicks fans on the board to post his rant on people who work in marketing. It involves sucking on tail-pipes...

Jim

"I bet your waiting for the joke to come, yea, Bill is only messing, its a joke. This is no ****ing joke, if you work in marketing save your soul and kill yourselves now. This is not a joke. Kill yourselves"