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Sachets of vodka launched in Ireland today.

  • 02-09-2004 3:21pm
    #1
    Flukey
    Registered Users, Registered Users 2 Posts: 11,001 ✭✭✭✭


    RTE News wrote:
    The Health Minister, Micheál Martin, has said he is also concerned about the launch of the controversial new 'vodka in a sachet' drink, and will be having discussions with the Justice Minister to see if its sale can be regulated.

    Mr Martin said he was particularly concerned because it could encourage more young people to drink sprits and could be used at any number of locations from the home to other venues. He said its design and price could add to the worrying culture of youth drinking.


    Earlier the Vintners Federation of Ireland urged its members not to stock the new low cost drink which is called 'Original Bullseye Baggies'.

    The chairman of the Vintners Federation in Galway, Paul O'Grady, called on the Justice Minister, Michael McDowell, to make an immediate order banning its sale before it gets into off licences around the country.

    He told RTÉ News the easy to conceal sachets would certainly encourage under age drinking and he rejected claims by the company behind the new product that it would lead to more responsible drinking.

    He said he would not stock the sachets in his own off licence and would be encouraging all other publicans and off licence outlets to do the same.

    Mr McDowell has already said he has 'serious concerns' about the introduction of such a product to the market.

    A spokeswoman for the minister told RTÉ News he is to have discussions with the Health Minister, and with representatives of the Licensed Vintners to discuss ways of controlling and regulating the sale of the drink.

    The new easy to carry, easy to conceal sachets of vodka are being produced by a Dublin-based company which insists they are aimed at adult drinkers and not at teenagers.

    The Little Drinks Company says it is targeting women in their 20s and 30s who might like to use them for home entertainment.

    It has been claimed the 30 ml sachets, which will sell for €1.50, are cheap, dangerous and are designed to encourage underage drinking.

    It is understood, however, that it may be difficult to legally ban the sale of such a product.

    000027460b2.jpg

    This is a dangerous development. It would be much easier for teenagers to conceal these and bring them into discos and nightclubs. They could also be used to spike drinks. The man lauching it has said it will lead to more responsible drinking and enable people to measure how much they are drinking. He said that having worked in the A+E unit of a hospital he saw many people coming in not knowing how much they have drunk. This of course would not help that. You are no more likely to remember how many of these that you have drunk than you are any form of drink. If anything they are more likely to lead to more dangerous drinking than his claims.


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