The Electric Cool Aid Test

Cindy Love

Rock and roll came out of the blues.

It originated in sweaty halls, crowded bars, and jukebox joints.

It was written off by concerned preachers and parents alike as The Devil's music, because of the fierce emotions it unleashed in the faithful. The lust, the excess and the undiluted joy. It was whispered that some of the earliest practitioners had sold their soul to the devil and while many laughed no one denied.

It spawned a generation, gave them their name, a soundtrack to their lives. It gave the world teenagers, youthful rebellion, and a damn good reason to smoke dope.

And then it died.

It became mundane, fashionable and formulaic. The passion was replaced by professionalism, the groupie by the therapist, the poet by the manager, the excess by the Bible. Stylists and label heads became more important than the tunes, and slowly the greats died, never to be replaced.

We want to turn that tide. We want to bring back the madness, the sex, the sweat and the soul. We want somewhere where you can let your hair down and get turned on.

The original Acid Tests were wild affairs unleashed on blissed out San Francisco by Ken Kesey and his Merry Pranksters. Fuelled by primal rock and roll and buckets of free Acid, they were a place you could go to go mad, to sell your soul or to just sit and dig.

They kick started psychedelia and bands such as The Grateful Dead, the Jefferson Airplane, and Janis Joplin's Big Brother and The Holding Company all made their name and found their sound at these happenings.

Its that spirit that we want to bring back with the new wave of Electric Cool Aid Tests. We're tired of paying too much money to see second rate bands in a room full of stylised dickheads.

We want to create a night where you can just turn up and be guaranteed good music and a good vibe.

We hope to fuse big name head line acts with up and coming artists giving them much needed exposure.

We want to bring back vaudeville and psychedelia, freaks and geeks, mods and rockers, hippies and harlots, sweat and sex.

We want to have good times...


Murraymint and Krishna give you http://www.electriccoolaidtest.com/