Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie
Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

KFC getting innovative with advertising

  • 21-03-2006 12:22AM
    #1
    shepthedog
    Closed Accounts Posts: 1,689 ✭✭✭


    See the article below highlighting KFC's new advertising method..

    I think its genius, not only have they found a new way around people skipping ad breaks with Tivo's etc but they created a whirlwind of free advertising and PR..


    KFC claims victory in DVR-only commercial
    About a month ago, KFC ran an experimental commercial designed to be viewed only by DVR owners; the spot contained a single frame of a code word entitling viewers to get a coupon for a free chicken sandwich. Now, KFC is claiming that the ad (which ABC actually banned as subliminal advertising) was a success, pointing out that over 100,000 people snagged the coupons, and traffic to KFC's web site surged by 40% the week after the ad ran. Of course, it's possible that about 99,999 of those people actually heard about the ad on the internets, rather than via their DVRs, but we think a more likely scenario is that the ad's subliminal message attracted a broad swath of non-DVR viewers, who had an uncontrollable compulsion to rush to their PCs, go to KFC's web site and squawk like a chicken -- that last part being a hidden directive that we hear was included in the commercial to prove the power of such advertising.


Advertisement