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The greatest marketing thread in history

okellyc · 2006-05-08 20:20:32

This section is rapidly becoming a graveyard for marketing discussion: look at the average amount of posts per thread. Its pretty poor and reflects the low level of discussion taking place, e.g. "anyone know where I can get my mickey screen printed etc.". In the interests of kicking off something resembling a thread worthy…

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08-05-2006 9:20pm

#1

okellyc

Closed Accounts Posts: 19 ✭

Join Date: March 2006

Posts: 17

This section is rapidly becoming a graveyard for marketing discussion: look at the average amount of posts per thread. Its pretty poor and reflects the low level of discussion taking place, e.g. "anyone know where I can get my mickey screen printed etc.".

In the interests of kicking off something resembling a thread worthy of the marketeers of Ireland, I'm sending the following thought out to bat:
Market to the many, sell to the few. But... in order to truly be a great marketer you must master both.....

I reckon everyone serious about marketing should serve time in raw, unadulterated sales. Sell for a living for a while, learn the realities of closing the "great leads" you hand to the sales teams you bitch about, and walk a mile in their shoes. I'll guaranatee you'll view both your job and theirs in a different light forever more.

Anyone up to the challenge? Whos spent time in both camps? Can you be a great marketer without time in sales, and vice versa? Lets be having you...

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