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M&M's renting space

  • 05-08-2006 09:25PM
    #1
    Ruu_Old
    Closed Accounts Posts: 36,634 ✭✭✭✭


    From yahoo.com, here. Buy some for your companies next office party. :D
    The candy that "melts in your mouth, not in your hand" has a new message: this space for rent.

    M&Ms, the candy-coated chocolate nibbles, next month will be available for corporate logos and advertising under a plan called "My Branding" -- an escalation in a war with The Hershey Company and its "Kissables" invasion.

    Hershey's has encroached on M&Ms' turf with the kiss-shaped chocolates in a hard candy coating, packaged to be finished in one helping.

    Masterfoods USA, a unit of privately held Mars Inc. and the maker of M&Ms, wants more people -- and now companies -- to order its chocolate candy in bulk, for party favors or corporate gifts.

    Expanding its "My M&Ms" line, Masterfoods said it will charge a set-up fee of $100 and then $22.50 to $30 per pound for the M&Ms, depending on the order.

    It also plans to sell ready-made message-bearing M&Ms in retail stores like birthday or anniversary cards.

    Jim Cass, vice president and general manager of My M&Ms, said the business already generates between 800 and 1,000 orders a day from a database of about 250,000 customers.

    "We think for sure that this business can probably handle a million customers (a year) over the next three or four years," Cass said.


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