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What would be the best print and online media to use for targeting comapanies?

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  • 11-10-2006 12:57am
    #1
    xha1r
    Closed Accounts Posts: 311 ✭✭


    Hey there,

    We're putting together our own advertising campaign. It is important that we find the right balance between costs and the ability to target the decision makers in a company. So far we've looked at using the following media:

    i) The business section of RTE.ie & Ireland.com
    ii) Business Plus magazine
    iii) Use of direct mail (how would companies be likely to respond?)
    iv) The Sunday Business Post

    Would you have any more suggestions or ideas on how to conduct this type of campaign?

    Regards,
    JB.


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    #2
    Savman
    Closed Accounts Posts: 8,323 ✭✭✭Savman


    There's so many companies its such a broad issue, you really should narrow down to what kind of companies you're looking to catch.

    For example, an MD of a property company or international company would probably read "Business Plus" whereas a Bar Manager wouldnt in a million years.

    It's hard to guess what you're selling, but I can tell you that advertising is an endless money pit so be sure of what you're doing...


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