Eircom to launch mobile phone brand

Pyro Boy

Business Correspondent Eircom is to launch its own mobile phone brand at the end of this month, initially aimed at the corporate market.




Isn't this meant to be what meteor business plan does...any ideas why they are doing it this way ?

drdre

Pyro Boy wrote:

Business Correspondent Eircom is to launch its own mobile phone brand at the end of this month, initially aimed at the corporate market.




Isn't this meant to be what meteor business plan does...any ideas why they are doing it this way ?

Do they mean they are going to aim at the high end market for businss? I dont know but lets what and see

JNive

Meteor started off as non-business essentially, with only a pay as you go - type service. even now id say their largest customers are students and young people who use it for personal use as opposed to business/corporate usage and bill phones.

They obviously kept the meteor brand due to its customer base and the previous image and are probably going to essentially split it and create a seperate brand aim directly at the business sector.

Even if thats the case it will be interesting to see if the meteor brand is retained in the long term

jrey1981

The corporate / SME market is hotting up by the looks of things.

edit: http://www.oyster.ie/Media/Press_Releases/Oyster_pours_Euro_35m_into_virtual_mobile_network.html

Old link required registration

Solair

Meteor could be a sub-brand like Ready to Go or SpeakEasy

No reason to drop it.

Eircom Mobile or whatever as the main umbrella brand.

drdre

jrey1981 wrote:

The corporate / SME market is hotting up by the looks of things.

I recently wrote about this company who will have an interesting proposition later this year: http://www.unison.ie/irish_independent/stories.php3?ca=184&si=1821841&issue_id=15572

Jrey that article isnt working,can you post up a word document.thanks

jrey1981

I've found a url that doesn't need registration drdre - see above

drdre

jrey1981 wrote:

I've found a url that doesn't need registration drdre - see above

Thanks