Loadzajobs.ie using Irishjobs.ie old marketing campaign - good or bad idea?

juno1

Heard a new ad on the radio for loadzajobs.ie. The ad ended with the sign off 'loadza.jobs.ie, where do you see yourself?'

Now I'm sure I remember a TV campaign a while back from a different job board, Irishjobs.ie, which ended 'Irishjobs.ie, where do you see yourself'

What's that all about? As a marketing strategy is that good idea or a bad idea? Opinions?

Maglight

As a marketing strategy it's a bit lame. Why would you want to use a tagline that's already been used and then discarded by a competitor.

ProjectColossus

Seems pretty second rate to me. I wonder if they are infringing on intellectual property rights?

TalkingHorse

Having worked for a long time in the "ideas" game!! I find it incredible a company as big as this indulge in either laziness or copying!! Either way its either tired or an attempt to be clever.

Think i will go and nick "I am loving it" for my catering business!!!!!

juno1

I love that. Endless possibilities. How about: 'xxxjobs is good for you!'?

Shardlakes hump

Seems a bit odd that a company would use a line that thier competitor used previously. You could call it lazy advertising, I'd call it lazy everything - no one checked the marketplace properly.Tut tut to whatever genius came up with that.

sliossleas

I think it's a clever move. Why not use a tagline that has been successfully appealed to the target audience? It makes sense to me.

Maglight

sliossleas wrote:

I think it's a clever move. Why not use a tagline that has been successfully appealed to the target audience? It makes sense to me.

Because if it is a deliberate strategy, then it shows a blatant disregard for the intelligence of the punters using the site, that's why. But I don't actually think it was thought out attempt to cash in on another brand's reputation. I think the agency who came up with the concept didn't bother to check whether the tagline had been used before. If I was the marketing director of Loadzajobs I would be feeling well annoyed. Who is their agency anyway?

Shardlakes hump

A company called Irish International - don't know any more than that.

sliossleas

Maglight wrote:

Because if it is a deliberate strategy, then it shows a blatant disregard for the intelligence of the punters using the site, that's why. But I don't actually think it was thought out attempt to cash in on another brand's reputation. I think the agency who came up with the concept didn't bother to check whether the tagline had been used before. If I was the marketing director of Loadzajobs I would be feeling well annoyed. Who is their agency anyway?

I find it VERY hard to believe that either the company or their agency wouldn't have been aware of a competitor's tagline whether current or otherwise

Maglight

Well they are still running the campaign. So I guess nobody cares

Hellm0

During the launch of another site owned by independant news and media(who own the loadza sites) they were advertising for competeing companies on their own site due to lack of foresight on their own behalf. Nabs.