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Backwards letters on transits, etc

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  • 23-11-2007 4:09pm
    #1
    Poppy Cock
    Closed Accounts Posts: 82 ✭✭


    I've seen lots of transit vans (& similar) driving around with their company logo written backwards on the front: are they trying to be like an 'ambulance'....

    I presume these idiot companies think they're being clever by doing this!? I ask, because if they want their name/brand to be read by people, wouldn't it make more sense to be catering to every single car coming towards them, as well as people on the streets, as oppossed to the handful of people that will ever bother to read it in a rearview mirror or sidemirror?

    I guess they don't realise that ambulances do it so that when people hear the siren, they look in their rearview mirror to see what it is, and at a glance they read "ambulance", and can take action. It's not just a clever marketing tool!

    Twats.

    So does anyone here work for a company that's dumb enough to do this?


Comments

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    #2
    colm_mcm
    Registered Users Posts: 73,454 ✭✭✭✭colm_mcm


    I'll bet you remember which companies do this!


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    #3
    Poppy Cock
    Closed Accounts Posts: 82 ✭✭Poppy Cock


    colm_mcm wrote: »
    I'll bet you remember which companies do this!
    ?


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    #4
    unkel
    Registered Users Posts: 65,399 ✭✭✭✭unkel
    Chauffe, Marcel, chauffe!


    Poppy Cock wrote: »
    their company logo written backwards

    Do you mean mirrored?


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    #5
    Run_to_da_hills
    Closed Accounts Posts: 20,009 ✭✭✭✭Run_to_da_hills


    Poppy Cock wrote: »
    ?
    It makes an advertising impact.


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    #6
    Poppy Cock
    Closed Accounts Posts: 82 ✭✭Poppy Cock


    Run_to_da_hills wrote: »
    It makes an advertising impact.
    eh, it doesn't.


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  • Options
    #7
    Poppy Cock
    Closed Accounts Posts: 82 ✭✭Poppy Cock


    unkel wrote: »
    Do you mean mirrored?
    Same thing.


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    #8
    Owen
    Registered Users Posts: 12,683 ✭✭✭✭Owen


    Poppy Cock wrote: »
    eh, it doesn't.

    In fairness, that's your opinion. Other's would think that it's a good idea and it works.


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    #9
    Poppy Cock
    Closed Accounts Posts: 82 ✭✭Poppy Cock


    colm_mcm wrote: »
    I'll bet you remember which companies do this!
    I remember them for being stupid, yes. And despite what the dumbasses who say "all publicity is good publicity say", I dispute that.


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    #10
    Poppy Cock
    Closed Accounts Posts: 82 ✭✭Poppy Cock


    ned78 wrote: »
    In fairness, that's your opinion. Other's would think that it's a good idea and it works.
    Logic states otherwise - the fact that it looks wrong for 95% of the people who see it!


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    #11
    monkey tennis
    Closed Accounts Posts: 583 ✭✭✭monkey tennis


    ned78 wrote: »
    Other's would think that it's a good idea and it works.

    We call those people 'morons'.


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    #12
    BeardyGit
    Closed Accounts Posts: 3,946 ✭✭✭BeardyGit


    I though companies were doing it so when you're rear ended by a tosspot in a transit at the M50 toll carpark, you know what company to ask directory enquiries for so you can complain using your hands free carkit..... No? ;)


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    #13
    Vikings
    Registered Users Posts: 2,788 ✭✭✭Vikings


    The only people going to be directly in front of a van advertising like this for long enough are those that are driving in front of them. When a van drives past you the side is what you will see for the longest, not the bonnet.

    For all other pedestrians and road users the van would have advertising 'facing the right direction' on the side and back of the van which you would be able to see more clearly and for longer.

    So it is a good idea.


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    #14
    unkel
    Registered Users Posts: 65,399 ✭✭✭✭unkel
    Chauffe, Marcel, chauffe!


    Poppy Cock wrote: »
    Same thing.

    Is it?


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    #15
    Lord Nikon
    Registered Users Posts: 3,610 ✭✭✭Lord Nikon


    What was the company name on the van that you saw anyway?


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    #16
    Owen
    Registered Users Posts: 12,683 ✭✭✭✭Owen


    Poppy Cock wrote: »
    Logic states otherwise - the fact that it looks wrong for 95% of the people who see it!

    'Logic' would dictate those people having difficulty reading the front of the van will then attempt to read the side or rear, thereby increasing the time the average punter spends looking at the van, and the van itself becoming an even smarter marketing tool.


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    #17
    endplate
    Registered Users Posts: 991 ✭✭✭endplate


    Poppy Cock wrote: »
    ?


    Well you noticed it whether you approved of it or not the ad worked it got to you. I bet you know who Daft Dave is too and what company he represents


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    #18
    Poppy Cock
    Closed Accounts Posts: 82 ✭✭Poppy Cock


    endplate wrote: »
    I bet you know who Daft Dave is too and what company he represents

    Never heard of him.


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    #19
    endplate
    Registered Users Posts: 991 ✭✭✭endplate


    Oh ok you never had your radio on for the last year so well that comment was wasted on you with the monkey and the liquidiser everything must go now


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    #20
    Gran Hermano
    Closed Accounts Posts: 9,330 ✭✭✭Gran Hermano


    Can't believe someone doesn't know the difference between mirrored and
    backwards.


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    #21
    lightening
    Registered Users Posts: 3,125 ✭✭✭lightening


    Can't believe someone would let something like this bother them.


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    #22
    Random
    Closed Accounts Posts: 19,080 ✭✭✭✭Random


    I never got the Ambulance thing really myself. The siren and crazy blue flashing lights and headlights would be what would catch my attention.

    As for companys doing it ... if the name sticks in your head I guess they feel it's been successful.


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    #23
    quickstitch.ie
    Closed Accounts Posts: 110 ✭✭quickstitch.ie


    When you see the word mirrored or upsidedown whether you like it or not your brain is going to make an extra effort to read what the word is, even if you glance at it, you're going to have an extra thought about what it said, or maybe glance back at it to see what it said...


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    #24
    milltown
    Registered Users Posts: 4,616 ✭✭✭milltown


    OP's over-reaction aside (post count++?).
    I don't think it would have taken me too long to figure out what an "ecnalubmA" was if it appeared in my rear view mirror but for some reason when I see the type of vehicles the OP is raging about, I actually find it harder to read, like my brain/eyes were expecting to be reading a mirror image. Weird.


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