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Rrp

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  • 06-03-2008 1:32pm
    #1
    Mully
    Closed Accounts Posts: 156 ✭✭


    What is the deal with Recommended Retail Prices, are they legally binding ?

    I noticed in my local Spar that a 500ml bottle of coke/sprite etc cost 1.90, compared to the normal 1.35 - 1.45 ... which is a fairly sixeable mark-up


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    #2
    Hitchhiker's Guide to...
    Registered Users Posts: 3,322 ✭✭✭Hitchhiker's Guide to...


    don't think so, it is only a 'recommended' price. Having said that, it does serve a purpose of embarassing retailers that charge more than the RRP. As in this case of Spar...


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    #3
    Leeza
    Closed Accounts Posts: 14 ✭Leeza


    Mully wrote: »
    What is the deal with Recommended Retail Prices, are they legally binding ?

    I noticed in my local Spar that a 500ml bottle of coke/sprite etc cost 1.90, compared to the normal 1.35 - 1.45 ... which is a fairly sixeable mark-up

    A Recommended retail price comes from the manifacture of the good and it is only a guide line the business can add more to the product if they so wish.


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    #4
    aidan_walsh
    Closed Accounts Posts: 17,208 ✭✭✭✭aidan_walsh


    Leeza wrote: »
    A Recommended retail price comes from the manifacture of the good and it is only a guide line the business can add more to the product if they so wish.
    Or, indeed, less than.


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    #5
    Oryx
    Subscribers Posts: 19,425 ✭✭✭✭Oryx


    A fixed retail price would be by definition illegal. (price fixing). RRPs are the only thing suppliers can do. Retailers set a price they think the market will bear, higher or lower.


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    #6
    ScouseMouse
    Closed Accounts Posts: 5,070 ✭✭✭ScouseMouse


    RRP is purely a recommended retail price. The retailer is completely free to set any price they wish. Even when something has a great big price printed on the front (This is called price flashing or "flashed", it is not legally binding.

    Any attempt to set a mandatory price is illegal under price fixing legislation. The exception to this rule is government MINIMUM pricing for cigarettes.


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