Walkers pull TV ad

Mr Burns

http://www.miltonkeynes.co.uk/latest-scottish-news/Advert-pulled-over-bus-crash.3926919.jp

Advert pulled over bus crash scene

A crisps manufacturer has withdrawn a TV advert which shows the top of a bus being sliced off, following dozens of complaints from viewers.
Walkers said it now plans to cut the offending scene from the ad, with the new version airing from Saturday.

Among those who complained was the survivor of a Glasgow bus crash in which two adults and three children died.

The advert shows former footballer Gary Lineker driving a bus while eating crisps. He is so busy munching the snack that he fails to notice a low bridge sign and crashes into it. The top of the bus is sliced off with a loud crash.

Louise Penman spent two weeks in hospital after a double-decker carrying Girl Guides from the Drumchapel area of the city crashed into a railway bridge in 1994. The 24-year-old, who now lives in Kilmarnock, Ayrshire, was shocked by the advert.

She told the Evening Times: "It has been a horrific couple of weeks. We feel more for people who lost family - we are still here. I do not see how they can justify an advert like that for a bag of crisps. It's so graphic and horrific. I can't believe they think it is fine because it was such a tragic time for us."

She spent three days in intensive care and needed 58 stitches in her head following the accident. The newspaper reported that the young woman's mother, Janice Gallie, has also sent an email of complaint.

Guides Margaret Riddick, 11, Catherine McKnight, 10, and Laura Cullen, also 10, and Guide leaders Mary McGreskin, 39, and Rena Dougall, 47, died after the top of the bus was ripped off when it crashed in West Street. Fifteen other people were injured in the accident.

Ms Penman was among 91 people who have complained to the Advertising Standards Authority (ASA) about the advert. The ASA said it was in the process of deciding whether there were grounds for an investigation.

Walkers apologised for any offence caused and said it has decided to cut the controversial scene from the advert. Chief executive Richard Evans said: "It was never our intention to offend anyone and we're very sorry that some viewers found it upsetting."

Madness, It was only harmless fun.

Zaph

Will they be calling for Live and Let Die to be re-edited because there was a similar scene in the film? And I'm sure I've seen the same thing in various tv comedies over the years. At the rate we're going just about everything that ever makes it to the screen will cause offence to somebody. :rolleyes:

Mossy Monk

Pull all adverts because I am sure somone will be offended by something. In fact, ban television an radio.

Seth Brundle

Mossy Monk wrote: »

Pull all adverts because I am sure somone will be offended by something. In fact, ban television an radio.

I find that offensive and would like boards pulled!

Our man in Havana

Holy Overreaction Batman!

Yes the UK has gone uber politically correct now.

edit: As of 15.15 Discovery is still showing that advert uncut. I see it as harmless fun, which should be obvious.

What's next ban F1 because people get killed in car crashes? The mind boggles! :eek:

Dave!

F*cking morons

Sherifu

It's a sad day for common sense.

AlmightyCushion

I choked on a crisp once, it nearly killed me so I find all crisps offensive. When are walkers going to respect this and close their doors?????????? :mad::mad::mad::mad:

I reckon we should find a perfectly fine ad and make up some stupid reason to have it pulled and see if we can do it. I reckon it would be quite easy.

strawberryb0y

AlmightyCushion wrote: »

I reckon we should find a perfectly fine ad and make up some stupid reason to have it pulled and see if we can do it. I reckon it would be quite easy.

Lets claim that the "Thats why mums go to Iceland" slogan is sexist.

Hopefully some company who has complaints like this made about thier ad will refuse to change it and tell everyone to cop on

ixoy

AlmightyCushion wrote: »

I reckon we should find a perfectly fine ad and make up some stupid reason to have it pulled and see if we can do it. I reckon it would be quite easy.

The O2 ad. Let's target it. Lemme see -

I find the "we are one" idea offensive as it fails to respect different ethnicities. Instead it tries to amalgamate us all as the same individual, without due deference to our own religions, ethos, race, sexual orientation, gender, et cetera. This is against many cultural beliefs.

Wonder if that'd do it?

AlmightyCushion

Those would work. Are all the people in the ad white? That would help as it would look quite racist. Also any ad that uses the word "pure" (most likely for bottled water) that only has white people contains underlying racism as it looks like they think white people are the pure race.

See this is easy. We could probably get rid of all ads by next weekend if we set our minds to it.