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Fast Food Catchment Area

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  • 07-05-2008 10:14pm
    #1
    AlphaMale 3OO
    Closed Accounts Posts: 907 ✭✭✭


    What do you guys think would be the minimum required population to sustain a franchised fastfood operation? Do the required demographics fall in line with what a regular sole trader fast food joint would require? The area in question has a population of between 5,000 and 7,000. Opinions would be greatly appreciated.


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    #2
    ImDave
    Registered Users Posts: 1,096 ✭✭✭ImDave


    I presume the competition within that area will factor into the viability of the business.


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    #3
    Bandara
    Registered Users Posts: 3,282 ✭✭✭Bandara


    the area in question is another huge factor, if its Dalkey your going to be in serious trouble, if its Ballymun you could be doing huge turnover. Poorer/lower working class are the ideal market for fast food / junk food.


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    #4
    AlphaMale 3OO
    Closed Accounts Posts: 907 ✭✭✭AlphaMale 3OO


    There is 4 or 5 other competitors in the same area but none of the in any way unique. The are is neither like dalkey or ballymun, it is a seaside area very much in between the two and has elements of both. Its very middle class.


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    #5
    jetsonx
    Registered Users Posts: 1,326 ✭✭✭jetsonx


    Loads of entrepreneurs have fallen for the "my product is unique" or "my product is highly differentiated compared to my competitors" trap.

    I could start selling Amazonian parrots in the morning that are very unique but this does not mean to say that there will be sustainable market demand for them.

    Before you waste any money - why not hire a trusted independent franchise consultant who specializes in the food / catering business. (if its a franchise - your catcment area will be just one of the criteria you will need experienced advice on)


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    #6
    Culchie
    Registered Users Posts: 5,047 ✭✭✭Culchie


    forbesii wrote: »
    There is 4 or 5 other competitors in the same area but none of the in any way unique. The are is neither like dalkey or ballymun, it is a seaside area very much in between the two and has elements of both. Its very middle class.

    Bray?


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    #7
    Bandara
    Registered Users Posts: 3,282 ✭✭✭Bandara


    Culchie wrote: »
    Bray?

    lol, exactly what I thought, but then i remember the high scumbag population in Bray and the promonade resembling Compton and discounted it.


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    #8
    dunkindonuts
    Closed Accounts Posts: 233 ✭✭dunkindonuts


    Culchie wrote: »
    Bray?
    Thats what i thought :)


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    #9
    AlphaMale 3OO
    Closed Accounts Posts: 907 ✭✭✭AlphaMale 3OO


    Culchie wrote: »
    Bray?

    Ha ha! no but I expected people to ask that!


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    #10
    AlphaMale 3OO
    Closed Accounts Posts: 907 ✭✭✭AlphaMale 3OO


    jetsonx wrote: »
    Loads of entrepreneurs have fallen for the "my product is unique" or "my product is highly differentiated compared to my competitors" trap.

    I could start selling Amazonian parrots in the morning that are very unique but this does not mean to say that there will be sustainable market demand for them.

    Before you waste any money - why not hire a trusted independent franchise consultant who specializes in the food / catering business. (if its a franchise - your catcment area will be just one of the criteria you will need experienced advice on)

    I dont think theres anything unique about fast food but I appreciate the advice. Thanks:)

    EDIT: By the way do you know any such consultants or could you point me in the general direction?


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