SIMI TV Ad and new campaign website...

Darragh29

Has anyone seen this new TV ad, SIMI News??? I thought it was a joke/wind up when I saw it a minute ago.

You can see the ad on the campaign website:

http://www.buyyourcarnow.ie/contentv3/

Would anyone buy an car based on this development??? I doubt it!

L1011

Desperate times call for desperate measures. Emphasis on the second desperate...

Darragh29

The script should be changed to:

"Reports and coming in all over the country of SIMI dealers who are known to have hundreds of Euro of stock on their forecourts which reliable sources can confirm have not moved in inch in the last 6 months. Rush down to your local SIMI dealer and join in the fun"!!!

I haven't seen a less professional TV ad than that ever.

Max_Damage

That was shíte.

Tipsy Mac

Some people of a dim nature would actually think it was RTE news reporting it and would rush down with cash on the hip

The_Conductor

Instead of ****e adds on RTE- if they just reduced the prices to what the market can bear, perhaps they might shift a few more.......

Darragh29

Tipsy Mac wrote: »

Some people of a dim nature would actually think it was RTE news reporting it and would rush down with cash on the hip

Yeah, do they think people are so fu*king stupid that they'll grab the coat and rush down to their nearest SIMI dealer after hearing that ad!?!?! Honestly, WTF do these people be thinking!?!?!

bazz26

LOL. Looks pretty sad alright.

A complete turnabout from when the economy was in full flight and cars sold themselves. These days like the housing market the sale of a car has to be earned.

copacetic

the saddest thing is the search is just carzone and most of the Simi dealers are asking farcical prices for their stock.

bazz26

I've also noticed too that most of the used cars they are selling don't seem to have nose dived in value in relative proportion to your trade-in.

Darragh29

This is a very sad reflection on the industry, it shows what could only be described as an eye watering lack of imagination and vision, and a lack of respect for the intelligence of anyone who might be thinking of buying a car.

I'm actually angry looking at that ad...

old boy

just shows you what they think of the car buying public

Shardlakes hump

I saw the ad - what makes you angry Darragh 29? - it seemed straightforward to me if a little clinical.

ninty9er

Darragh29 has a chip on his shoulder....not against anyone in particular...just life in general is his issue...he thinks all other countries are exotic socialist paradises you'll see this in a number of categories and fora on boards.

People are going to fall for the ad. Simple as.

Nobody here will, but you or I aren't the average car buying public.

The_Conductor

ninty9er wrote: »

People are going to fall for the ad. Simple as.

Nobody here will, but you or I aren't the average car buying public.

To be perfectly honest- I don't think that the average car buying public are going to fall for this. In the current straightened credit situation, people will hang onto whatever they are driving rather than pay top dollar for something a year or two newer. If they are that conscious of the number plate year- they'll do whatever it takes to get the 08 plate (or hang on for an 09 etc). Extremely few of the SIMI cars can justify their price tags- esp. when you consider the car tax situation on top of everything else. There just isn't a good sensible reason to spend the sort of money they are looking for on their second hand vehicles.

SIMIs bleating to the government about unfair competition from secondhand imports from the UK is sympthomatic of the entire situation. Their cars are overpriced, and underspec'ed, period.

nogoodnamesleft

smccarrick wrote: »

To be perfectly honest- I don't think that the average car buying public are going to fall for this. In the current straightened credit situation, people will hang onto whatever they are driving rather than pay top dollar for something a year or two newer. If they are that conscious of the number plate year- they'll do whatever it takes to get the 08 plate (or hang on for an 09 etc). Extremely few of the SIMI cars can justify their price tags- esp. when you consider the car tax situation on top of everything else. There just isn't a good sensible reason to spend the sort of money they are looking for on their second hand vehicles.

SIMIs bleating to the government about unfair competition from secondhand imports from the UK is sympthomatic of the entire situation. Their cars are overpriced, and underspec'ed, period.

Ya remember that all right SIMI were "advising" the public not to buy UK imported cars. Bit hyprocritical when some SIMI dealers are themselves importing ex Uk cars and charging the Irish inflated price.

kenco1

smccarrick wrote: »

To be perfectly honest- I don't think that the average car buying public are going to fall for this. In the current straightened credit situation, people will hang onto whatever they are driving rather than pay top dollar for something a year or two newer. If they are that conscious of the number plate year- they'll do whatever it takes to get the 08 plate (or hang on for an 09 etc). Extremely few of the SIMI cars can justify their price tags- esp. when you consider the car tax situation on top of everything else. There just isn't a good sensible reason to spend the sort of money they are looking for on their second hand vehicles.

SIMIs bleating to the government about unfair competition from secondhand imports from the UK is sympthomatic of the entire situation. Their cars are overpriced, and underspec'ed, period.

if you keep an eye on carzone you ll see the values of most models falling also dealers have high prices on vehicles but i bet if a reasonable offer is made they wont be long giving a good discount. as for the uk imports research shows 1 in 7 have a shady history like finance outstanding, insurance write offs, clocking etc.If cars are so cheap in the uk why are dealers not importing them in themselves?

The_Conductor

kenco1 wrote: »

If cars are so cheap in the uk why are dealers not importing them in themselves?

They are. Dealers are taking in the better spec'ed vehicles and selling them at inflated prices here (the lower spec'ed models are already in abundant supply here and are difficult as hell to shift). Its really SIMI wanting to have the importation of those better spec'ed vehicles open to themselves- and trying to browbeat the government in putting some sort of constraints on private people doing DIY imports (other than the VRT constraint which is obviously insufficient in their eyes).

bazz26

kenco1 wrote: »

if you keep an eye on carzone you ll see the values of most models falling also dealers have high prices on vehicles but i bet if a reasonable offer is made they wont be long giving a good discount. as for the uk imports research shows 1 in 7 have a shady history like finance outstanding, insurance write offs, clocking etc.If cars are so cheap in the uk why are dealers not importing them in themselves?

You don't have to go outside the country to find a car that you described above. There are plenty of dodgy motors here sold my Arthur Daily type dealers.

Not making it a personal attack on you or anything but have you some sort of connection with the motor trade as you seem to be doing exactly what the SIMI are trying to do, discourage people from seeking out the best deal abroad, and in another thread your first few posts were all about recommending one particular garage?

Darragh29

ninty9er wrote: »

Darragh29 has a chip on his shoulder....not against anyone in particular...just life in general is his issue...he thinks all other countries are exotic socialist paradises you'll see this in a number of categories and fora on boards.

People are going to fall for the ad. Simple as.

Nobody here will, but you or I aren't the average car buying public.

Oh, do explain...

ninty9er

Darragh29 wrote: »

Oh, do explain...

You come on here to whine about people asking for advice....anyone can do a search and see this.

You then proceed to tell them to take it to a mechanic of their preference.

You are disgruntled with the motor trade because you couldn't measure up, otherwise you wouldn't need to be closing up shop. You say you provided a good reasonable service....then take the customer's **** just like people in retail and the rest of the service sector have to.

Heaven forbid that you'd work an o2 helpdesk or the like....you'd have a nervous breakdown in the first hour.

You have complained about various other things in other fora...I'm thinking one AH thread in particular.

You just seem to be unhappy with life in general. You have a rose-tinted view of the non-Irish world and come here to bitch about consumers coming on here to save a few quid whils also complaining about the rip-off culture.

Need I go on??

@MODS: I was asked to explain my post, so please don't misconstrue this as personal abuse, it's just a justification of my post.

Edit: I wouldn't mind you moaning and complaining if you had some posts that weren't moaning and complaining, but I'm yet to come across any.

Darragh29

ninty9er wrote: »

You come on here to whine about people asking for advice....anyone can do a search and see this.

You then proceed to tell them to take it to a mechanic of their preference.

You are disgruntled with the motor trade because you couldn't measure up, otherwise you wouldn't need to be closing up shop. You say you provided a good reasonable service....then take the customer's **** just like people in retail and the rest of the service sector have to.

Heaven forbid that you'd work an o2 helpdesk or the like....you'd have a nervous breakdown in the first hour.

You have complained about various other things in other fora...I'm thinking one AH thread in particular.

You just seem to be unhappy with life in general. You have a rose-tinted view of the non-Irish world and come here to bitch about consumers coming on here to save a few quid whils also complaining about the rip-off culture.

Need I go on??

@MODS: I was asked to explain my post, so please don't misconstrue this as personal abuse, it's just a justification of my post.

Edit: I wouldn't mind you moaning and complaining if you had some posts that weren't moaning and complaining, but I'm yet to come across any.

I don't take any of what you've said as personal abuse. You are very clearly speculating to a huge degree as to why I decided that I no longer wanted to run a business in the motor industry. I don't live in an ideal utopian world as you suggest, but as I've commented here before, I can't understand why when it comes to vehicle servicing and maintenance, people complicate things in a way that they would not do in relation to the purchase of any other goods or services. The motor industry in Ireland has a credibility problem like no other industry in Ireland, and many posts here clearly bear that out.

I don't whine here about people asking for advice, at the end of the day, nobody on here has the necessary diagnostic capabilities to accurately diagnose an issue via a discussion here, me included, hence why I tell people to get a professional diagnoses done by a mechanic who they trust. I have difficulty understanding why people are sometimes so reluctant to to this.

You seem to be grasping at one particular issue that I have, which is specifically BMW drivers on this forum that constantly complain about the cost of vehicle mainenance, while at the time telling other people that their "imported bought on the cheap" BMW is devalued if their service history is not done by a BMW authorised dealer!

I've made plenty of positive contributions on this forum and others, I suggest you acquaint yourself with the facts before posting the kind of remarks you have posted about me here.

I don't live in a utopian little world as you suggest, but I do think the motor industry in Ireland is in the gutter and it shouldn't be. I've said before that there is a lack of credible leadership in the motor industry that has resulted in a lack of transparency with regard to invoicing, a very serious perception that value for money is extremely poor and a genuine fear on the part of consumers in the event of a problem with a car.

The ad I saw on the TV just made this clearer to me here, others seem to agree, I think the ad treats consumers with absolute contempt, it doesn't make a statable case for buying a car now, all it does is continue to do what SIMI vested interests have been doing for years now, codding people.

seanpaul

99ner or what ever your name is!

this is a motor forum - lets stick to the topic rather than shouting your mouth off about how people feel about "life in general"/ As far as I saw, Darragh was making a point about the SIMI Add - and believe me I think he has a point when you consider that the SIMI cooperate with the Gov to set high OMSPs to keep us all ripped off; so ye their silly add was very patronising!

Keep your comments to the subject, otherwise you'll come across as a verbal bully.

old boy

99er you admit that you have a relation in the motor trade, that you are a mouth ulcer for F.F. just get off boards

Seth Brundle

Right - back on topic & keeping it impersonal or else!

E92

Far be it from me to defend a Fianna Fáiler, but ninty9er has a very valid point in so far as Darragh29 is great for moaning and groaning, it's very clear he has a chip on his shoulder against certain things in the motoring trade.

Now back on topic, I find myself in agreement with Darragh29 in so far as the SIMI ad being one of the most cringeworthy ads there has been in a long time.

There's used cars for sale? No $h!t sherlock there is.

He also has a point about dealers, because the vast majority of them are w***ers with a capital w, and quite frankly that is being kind about it.

They rip us off, and provide us with sh!tty service while they're at it.

In short I have as much faith and trust in the SIMI as I do in the Government i.e. none.

Until such time as they can learn to provide people with proper service then I hope they keep doing badly.

I feel sorry for people like colm_mcm and AudiChris(and the other few decent people who give up their time to Motors), who actually know their product and on the internet at least;), appear very decent and genuine, because unfortunately they are firmly in the minority.

EDIT: missed kbannon's post above, hope I'll be forgiven;)!

Lord Nikon

This ad done by SIMI does not look like another car sales advertisement, looks more like a government issued news statement. It's almost like SIMI offer Joe Public something more than other car dealers offer, but it doesn't.

Shardlakes hump

Am I missing the point??? - all I can see in the ad is SIMI guy telling people that now is the time to buy a used car. The main reason as has been correctly pointed out in other posts is that the dealers have forecourts stuffed with cars and they need to get rid of them before the 09' cars come into the market. Clearly all these dealers around the country will have to reduce prices and take a hit! or is that only in la la land.

seanpaul

Hey,

Mr. 99ner decided to send me a less than cordial private message, however when I went to reply I found that he does not accept any private messages - um, we shall not comment.

What I shall do is post my reply in public!

My suggestion to 99ner is "dont take it all so seriously - this is a motor forum - there are worse things happening at sea"!

You have to be careful when you use words to offend others, its something a bully does, and believe me I will be the first one to jump in and stop any bully working their trade on any one else, whether it be physical or verbal.

Keep your comments about cars not personalities!

If you think I'm wrong take a look at the other comments posted after my earlier post above!

What is the consensus of opinion?

Kind Regards to you,

Oh the SIMI add was just plain silly - just get that in as this is about that subject after all.

ninty9er

Again Mr. Seanpaul who's been posting here a wet week. Look at the comments of the regulars about the tireless moaning before jumping to conclusions and calling me a bully.

E92 is one of the most frequent and respected contributors on this forum as are others who commented to me in person in agreement with the view expressed in the offending post.

Apologies if this inconveniences you, but threads do tend to go off topic when that individual is involved. Get over it.

The ad is like the Perlico one except for the motor trade....or the Moneypenny one, or any of those "refused a mortgage ads".

SIMI commissioned an ad. Its marketing department decided to run with a news type promotion. What's the problem?

smash

lads you know the line about arguing on-line and the special Olympics....