Nikon Australia's markup...

bigeoino

Nickon sent the wrong info to the right people... now we know roughly the mark up on many products
http://www.nikonwatch.com/2009/01/04/nikon-australia-sends-dealers-prices-to-customers/
I know it's in Oz but assume it's the same here...
(and as a canon user I'm not smug as assume they do exactly the same!)

mikeanywhere

Wouldn't it be great to see how Canon compares.

Thanks for sharing

Mycroft H

Now you know how much you can knock them down by! Managed to a tripod down by fifty euro the other day! Delighted!

RoryW

The margin goes to pay the rent, the staff wages, the overheads (which includes rent), the cost of funding his stock until sold, the owners salary and to leave some profit as a reward to the operator for undertaking the risk of running his business).

Bricks and Mortar shops serve a purpose over an above just selling the products

Profit is not a dirty word but yes it should be reasonable and earned.

nilhg

In my limited business experience price lists like that are not worth the paper they are (not) written on, its the rebates you can negotiate off the list price that count, and those depend on lots of different factors, plus margin is up to the retailer to decide.

For example the price on the list for a D300 body is $AU2799, but camerastore.com.au will sell it to you for $AU2298.

gandalf

The margins if correct are fine for the main equipment. Bodies and Lens. It confirms that they really rape you for accessories like batteries and chargers which tbh is something we knew anyway.