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i bought a magazine today

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  • 28-03-2009 11:24pm
    #1
    Mr Tim Buktoo
    Closed Accounts Posts: 226 ✭✭


    ok so i bought total guitar today in tesco. it had a price of 4.99 sterling on it, but no euro price. but i figured it would be about the same price. but turns out it was 7.10 euros. what the **** is with that? especially with the exchange rate! 7 quid for a ****in magazine. i hate this bloody country


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    #2
    gerrycollins
    Registered Users Posts: 1,799 ✭✭✭gerrycollins


    Apart from the exchange rate Ireland has VAT of 13.5 on magazines where uk has zero VAT on mags.

    So allowing the exchange rate of 1.25 (they use a rounded up average,never use the daily rate for calculations) add on VAT of 13.5 it comes to €7.08 and you paid €7.10

    ps I work in the industry and see that the equivalent sterling to euro rate almost level except of course add on your VAT extra at teh end


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    #3
    Mr Tim Buktoo
    Closed Accounts Posts: 226 ✭✭Mr Tim Buktoo


    well fark me. it was actually 7.08!


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    #4
    jor el
    Closed Accounts Posts: 16,713 ✭✭✭✭jor el


    Did you still pay it?


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    #5
    wmpdd3
    Registered Users Posts: 9,624 ✭✭✭wmpdd3


    After much deliberating over this issue numerous times on this forum you have 2 choices:

    Ignore the sterling price as you do the US dollar price or only buy Irish mags!


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    #6
    Rabies
    Registered Users Posts: 15,258 ✭✭✭✭Rabies


    You should look at the price of imported mags over here. Including air freight (they advertise its an added cost) a magazine like The Edge or Empire costs NZ$28-30.
    Its pretty expensive considering the min wage in NZ is $12.50

    There is the option to buy the OZ/NZ version of some of the mags, but oddly enough some of them don't have as much content as their European cousins and are often an issue behind with some of the news and big stories


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    #7
    funky.monkey
    Closed Accounts Posts: 23 ✭funky.monkey


    Reads of Nassau Street used to do discounted magazines, but then they were taken over by Easons :( and the price is the same now as all the other shops.
    I think there is a good business opportunity for a shop anywhere in Dublin who would do discounted magazines. I used to make a special point of getting mags in Reads when they offered the discount.


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    #8
    ejmaztec
    Registered Users Posts: 24,077 ✭✭✭✭ejmaztec


    Never mind Sterling, but I've not seen one French or German publication on sale in Ireland for anywhere near the same Euro price that they are sold for in their respective home countries. This is probably the same for all foreign-language Euro-priced publications.

    On the other hand, in other European countries, anyone wishing to buy an English language publication, is also taken to the cleaners. You pay way over the odds for a three day old newspaper.

    We're not alone in getting these price differentials - and of course, we don't know what the distribution costs are, so we're in the dark as to who gets what and from whom.


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    #9
    Blue_Wolf
    Registered Users Posts: 861 ✭✭✭Blue_Wolf


    Mr Tim Buktoo wrote: »
    ok so i bought total guitar today in tesco. it had a price of 4.99 sterling on it, but no euro price. but i figured it would be about the same price. but turns out it was 7.10 euros. what the **** is with that? especially with the exchange rate! 7 quid for a ****in magazine. i hate this bloody country

    I think the majority of the country know the mark up on magazines. You had a choice whether to buy the mag or just leave it.


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    #10
    jahalpin
    Registered Users Posts: 1,031 ✭✭✭jahalpin


    funky.monkey wrote: »
    Reads of Nassau Street used to do discounted magazines, but then they were taken over by Easons :( and the price is the same now as all the other shops.
    I think there is a good business opportunity for a shop anywhere in Dublin who would do discounted magazines. I used to make a special point of getting mags in Reads when they offered the discount.

    The margin on magazines isn't very high, considering the amount of work involved in selling them. They are also very popular with shoplifters, which reduces the margin even more

    It is unlikely that a shop would be able to sell at that much of a discount and stay in business.


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    #11
    rubadub
    Registered Users Posts: 32,381 ✭✭✭✭rubadub


    Mr Tim Buktoo wrote: »
    ok so i bought total guitar today in tesco. it had a price of 4.99 sterling on it, but no euro price. but i figured it would be about the same price. but turns out it was 7.10 euros.
    That is shocking, not the price, but the fact that you actually thought it would be about the same price.


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    #12
    mickoneill30
    Banned (with Prison Access) Posts: 3,073 ✭✭✭mickoneill30


    gerrycollins wrote: »
    So allowing the exchange rate of 1.25 (they use a rounded up average,never use the daily rate for calculations)

    When you say rounded up do you mean made up? When was it last 1.25?

    Although I agree with the other posts. They can sell them for what they want. A handier option might be to subscribe but some UK publishers seem to think that Ireland is on the dark side of the moon when it comes to the cost of posting it to us.


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    #13
    darc
    Closed Accounts Posts: 677 ✭✭✭darc


    UK Magazine prices in Ireland are made up as follows.

    UK price + 10% distribution charge

    Rate of exchange which I believe is currently set at 1.14 until August. (rate set every 6 months)

    + 13.5% VAT.


    IMO, a 10% distribution charge for magazines is very reasonable considering th logistics involved - ship from UK, put up on distribution shelves, collate orders, pack orders, ship to stores, organise for unsold mags to be processed.


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    #14
    ScouseMouse
    Closed Accounts Posts: 5,070 ✭✭✭ScouseMouse


    Mr Tim Buktoo wrote: »
    ok so i bought total guitar today in tesco. it had a price of 4.99 sterling on it, but no euro price. but i figured it would be about the same price. but turns out it was 7.10 euros. what the **** is with that? especially with the exchange rate! 7 quid for a ****in magazine. i hate this bloody country

    I dont know what planet you have been living on but you really dont have a clue.

    A magazine retailer.


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    #15
    gerrycollins
    Registered Users Posts: 1,799 ✭✭✭gerrycollins


    mickoneill30 wrote: »
    When you say rounded up do you mean made up? When was it last 1.25?

    Although I agree with the other posts. They can sell them for what they want. A handier option might be to subscribe but some UK publishers seem to think that Ireland is on the dark side of the moon when it comes to the cost of posting it to us.

    The magazine companies cant keep adjusting their prices just because the exchange rate changes daily so they set it at (I think) 3 to 4 month intervals. However they do not set it at the level of the day, they do charge aditional for the cost of been paid euros as an english company. So the last time I personally checked €1.25 was the rate been used includes distribution charge


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    #16
    Zynks
    Registered Users Posts: 1,693 ✭✭✭Zynks


    wmpdd3 wrote: »
    After much deliberating over this issue numerous times on this forum you have 2 choices:

    Ignore the sterling price as you do the US dollar price or only buy Irish mags!

    Or if you intend to buy the magazine regularly, subscribe. I buy Wired US frequently. There is a huge differential between USD/GBP and the local price also. Single copy costs over €7 in the shops here, but I get the 12 editions delivered to my door two weeks early for $70, or around €4 each.
    ejmaztec wrote: »
    On the other hand, in other European countries, anyone wishing to buy an English language publication, is also taken to the cleaners. You pay way over the odds for a three day old newspaper.

    We're not alone in getting these price differentials - and of course, we don't know what the distribution costs are, so we're in the dark as to who gets what and from whom.
    Hmmm, in the case of Wired US, I've bought it in Spain for €5 at El Corte Ingles (against over €7 here), so I really don't buy into this suggestion. We are being ripped off.


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    #17
    ejmaztec
    Registered Users Posts: 24,077 ✭✭✭✭ejmaztec


    Zynks wrote: »
    Hmmm, in the case of Wired US, I've bought it in Spain for €5 at El Corte Ingles (against over €7 here), so I really don't buy into this suggestion. We are being ripped off.

    Perhaps the Spanish aren't getting stitched up by the likes of Easons and the other trans-European snakes. :D


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