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Radio ad for Coffee Machine

  • 15-05-2009 7:19pm
    #1
    DoubleBubble
    Closed Accounts Posts: 3 ✭


    I'd like help on scripting a radio ad for a brand of american coffee that we sell in our store. It's called Maidstone (sister company of Tim Hortons). The ad is lasting 20 seconds. Something catchy with an american slant may be a possibility.

    Thanks.


Comments

  • #2
    DublinWriter
    Registered Users, Registered Users 2 Posts: 9,559 ✭✭✭DublinWriter


    PM me if serious.


  • #3
    jetsonx
    Registered Users, Registered Users 2 Posts: 1,329 ✭✭✭jetsonx


    Sounds like a classic Pen in Gear, brain in Neutral situation.

    Put away the pen. Start asking questions to your target audience. ( Not your mates and not your family btw they never make good candidates for research). Ask complete strangers (who would constitute your target audience) questions on what they would look for when buying such a machine. What process do they follow? Where would they search? What is the most important factor (cost, quality of brew, ease of cleaning etc) they are looking for? i.e. do some market research no matter how informal.

    Only when you answer these questions will you be able to start writing a script for your advertising. Anything else will be a shot in the dark, along with alot of wasted time and effort.

    Best of luck.


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