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Bulmers Announce 10% reduction on their Pint Bottle of Cider

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    #62
    johnnyskeleton
    Moderators, Entertainment Moderators, Politics Moderators Posts: 14,505 Mod ✭✭✭✭johnnyskeleton


    IrishWhiskeyCha wrote: »
    You've hit the nail on the head ... I can remember when I started drinking the Pint Bottle of Bulmers was the cheapest pint you could buy in a pub :rolleyes:

    Was 10p cheaper than the black stuff which is now the cheapest pint. I still didn't drink it :P

    I admit I never even enquired about pint bottles of bulmers, but I don't ever remember them being cheaper than a pint of guinness. When exactly are you talking about, and where were the pubs?


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    #63
    rubadub
    Registered Users Posts: 32,381 ✭✭✭✭rubadub


    grenache wrote: »
    Read the ad, its says the price is being reduced in your local i.e. your local pub. It says nowhere about it applying to off licences.
    The ad is just using everyday talk they do not mention it "not applying to off licences". They are informally saying they are reducing the price and so you could see it going for cheaper if the saving is passed on. It is already established there is no difference price to pubs or offies.

    You came up with the quite formal statement
    grenache wrote: »
    Can i just point out to patrons, that the Bulmers price reduction does not extend to off licences. Thank you.
    grenache wrote: »
    NOFLA has said its members will not pass on the reduction.
    Have you any links about this decision? Some other offies have dropped it as mentioned.
    grenache wrote: »
    in effect they've done nothing of the sort, the price in offies stays the same, it does not increase.
    Right, I should have said in effect they are raising their profit margins by not passing on the saving. Of course this is allowed, I just was saying it is poor form for pubs & off licences who choose not to.
    grenache wrote: »
    The price in pubs drops 10%.
    This is not the case, nobody is forcing them, some pubs charge €7.90 for a bottle, I doubt they will drop it 79cent (10%) when they have only got a 10% reduction from bulmers for what they pay.
    grenache wrote: »
    If Bulmers is so ''overpriced'' in off-licences, why are so many people continually buying it?
    I know very few who buy it in offies. It is relatively very overpriced and many people I know who drink bulmers in a pub would be on €1 bottles of beer at home. Not €2.40+ cans of bulmers
    Quint wrote: »
    Bulmers have spent millions in the last 15 years changing the image of their cider, and it's considered a success. There's plenty of cheap ciders, the process of making bulmers isn't so different that it should be double the price, excise duty makes feck difference, it's just a completely over inflated price.
    The cheaper ciders are also higher % so have more duty, and more ingredients to make them, so bulmers could be sold cheaper at the same margins. Its great marketing, the drink industry in particular thrives on suckers who fall for the "high price must=quality" bullsh!t.

    I see corona was dropped to €1 in dunnes, if this happens more I can think of 3 corona drinkers I know who will actually probably stop drinking it. "ohhh I wouldn't be caught dead drinking cheap muck"
    IrishWhiskeyCha wrote: »
    I can remember when I started drinking the Pint Bottle of Bulmers was the cheapest pint you could buy in a pub :rolleyes:
    Must have been an odd pub. I used to drink bulmers the odd time years ago when I was young and remember it was a no-no to get a pint bottle in a round as it was so expensive relative to other pints. I remember the pint bottle introduction very well, and can never recall them being sold cheaper than a pint of guinness, or any other "big brewry" pint on tap.


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    #64
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 11,869 Mod ✭✭✭✭BeerNut


    rubadub wrote: »
    the drink industry in particular thrives on suckers who fall for the "high price must=quality" bullsh!t.

    I see corona was dropped to €1 in dunnes, if this happens more I can think of 3 corona drinkers I know who will actually probably stop drinking it. "ohhh I wouldn't be caught dead drinking cheap muck"
    It's called "brand devaluation" in the trade, and annoys the hell out of me. I don't know who to be more angry at: the gouging retailers or the idiotic drinkers who support their sharp practices :mad:

    My beer blog | The Twitter | My other beer blog



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    #65
    Quint
    Closed Accounts Posts: 2,407 ✭✭✭Quint


    BeerNut wrote: »
    It's called "brand devaluation" in the trade, and annoys the hell out of me. I don't know who to be more angry at: the gouging retailers or the idiotic drinkers who support their sharp practices :mad:

    Also known as "knacker tax"


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    #66
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 11,869 Mod ✭✭✭✭BeerNut


    Quint wrote: »
    Also known as "knacker tax"
    Unfortunately it affects everyone. It sets an artificial minimum price for all drinks which want to appear classy.

    My beer blog | The Twitter | My other beer blog



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    #67
    B-dawg
    Closed Accounts Posts: 5 ✭B-dawg


    Price quotes on following PLEASE!? :) (In Ireland, euro)_
    bulmers litre bottle, fat frog litre bottle and bulmers four pack?
    THANKS_!


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    #68
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 11,869 Mod ✭✭✭✭BeerNut


    B-dawg wrote: »
    bulmers litre bottle,
    €4.60
    B-dawg wrote: »
    fat frog litre bottle
    €6.05
    B-dawg wrote: »
    bulmers four pack?
    Cans? €9.40

    Prices from Superquinn.

    My beer blog | The Twitter | My other beer blog



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    #69
    remotesensor
    Closed Accounts Posts: 52 ✭✭remotesensor


    By the way, Bulmers have taken 10% off their PINT bottle. When have you seen a pint bottle in an off licence??? Very rarely. They tend to just sell the longnecks, litres and cans. Thats why the reduction is only in the pub.


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    #70
    rubadub
    Registered Users Posts: 32,381 ✭✭✭✭rubadub


    remotesensor wrote: »
    By the way, Bulmers have taken 10% off their PINT bottle. When have you seen a pint bottle in an off licence??? Very rarely. They tend to just sell the longnecks, litres and cans. Thats why the reduction is only in the pub.
    Rarely? I see them all the time, in fact I would say they are more common than litre bottles. The reduction is not only in the pub as explained


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