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outdoor advertising rates these days?

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  • 18-06-2009 12:01am
    #1
    antoinolachtnai
    Registered Users Posts: 9,797 ✭✭✭


    How are outdoor advertising rates these days? Should I expect to pay a bit less than ratecard, or will it be a lot less than ratecard? I am talking about targeting specific areas.


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    #2
    duncanb
    Closed Accounts Posts: 145 ✭✭duncanb


    half the rate card

    (im serious)


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    #3
    antoinolachtnai
    Registered Users Posts: 9,797 ✭✭✭antoinolachtnai


    I'm serious too! Do you think that's the most or the least?


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    #4
    Mickk
    Registered Users Posts: 1,001 ✭✭✭Mickk


    antoinolachtnai wrote: »
    I'm serious too! Do you think that's the most or the least?

    I advertised a strongman competition I was running on the side of some buses last november and gave the company some gym equipment in return! It costs them nothing so if I was going to do it again I would pick a figure I was happy on spending and just say it to them upfront and ask them to give you as much as they can for that figure, chances are they will give you 3 or even 4 times what the rate card would buy. If they have nothing booked it costs them nothing anyway, I know some of my ads were up atleast twice as long as they were supposed to be up, probably because there was nothing else booked.


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    #5
    aldismiller123
    Registered Users Posts: 4 ✭aldismiller123


    One should overlook rates if really going for serious investment for the purpose of advertising. Investement done on marketing should always be done wisely because it is only thing which will create awareness about the company's profile.


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