[Article] 'Metro' and 'Herald AM' to merge

markpb

Dublin’s two morning freesheet newspapers, Metro and Herald AM are to merge, it has been confirmed.

Associated Newspapers and The Irish Times , joint owners of Metro Ireland, and Independent News and Media, owners of Herald AM , have agreed to merge the two newspapers into a single new title, Metro Herald .

Each shareholder will retain one third of the merged business.

The merger, which is subject to the approval of the Competition Authority, will see the shareholders increase investment into the merged business, the parties said in a statement.

Some 70,000 plus copies of the new free newspaper will be distributed daily in the greater Dublin area.

Chairman of Metro Ireland and managing director of Association Newspapers Free Division Steve Auckland said it was “a great development for all three parties”.

Maeve Donovan, managing director of The Irish Times Ltd said: “The merger will build on the success of Metro in creating a strong newspaper brand for young urban commuters. It will provide a powerful platform for advertisers as a single unified title looking to maximize the effectiveness of advertising spend to this valuable audience.”

Vincent Crowley, chief executive of Independent Newspapers (Ireland) said readers and advertisers would welcome the development.

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Why is this in C&T? It means half as much rubbish on the buses, trains and trams and only one person standing in your way when you're trying to get off the bus

Rawr

markpb wrote: »

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Why is this in C&T? It means half as much rubbish on the buses, trains and trams and only one person standing in your way when you're trying to get off the bus

Or it could mean twice as many of them pushing a single rag on as many commuters as possible! The horror :eek:

amacachi

markpb wrote: »

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Why is this in C&T? It means half as much rubbish on the buses, trains and trams and only one person standing in your way when you're trying to get off the bus

Was thinking exactly that, looks like they've just done more to help the environment in one go than the Greens have managed since they got in.

loyatemu

bad news for the distributors though - half of them are going to lose their jobs.