Wispa...World's Most Expensive Chocolate Bar

Thrill

The Wispa is back, and a gold covered bar is up for sale for only.......
£961.48.


http://news.sky.com/skynews/Home/Business/Wispa-Bar-From-Cadburys-Is-Worlds-Most-Expensive-Chocolate-With-Price-Tag-Of-96148/Article/200908115352911?lpos=Business_First_Home_Page_Feature_Teaser_Region_0&lid=ARTICLE_15352911_Wispa_Bar_From_Cadburys_Is_Worlds_Most_Expensive_Chocolate_With_Price_Tag_Of_%3F961.48

A gold-coated Cadbury's Wispa chocolate bar could be the most expensive in the world - with a price tag of £961.48.


Worth its weight in gold - the Wispa bar with the big price tag


The special edition bar goes on sale as the chocolate giant relaunches the Wispa Gold after a massive Facebook campaign to bring it back.
The chocolate went back into production last month following a huge drive on the online networking site.
More than 22,000 people joined the group "Bring back Cadbury's Wispa Gold".
Tony Hadley, singer with Spandau Ballet whose biggest hit was Gold, was enlisted to deliver the special edition Wispa Gold to Selfridges in London.
He was accompanied by a full security team to ensure it is kept under lock and key.
The bar's eye-watering price is said to be the precise value of its weight in gold.
Wispa brand manager Ross Farquhar said: "We believe this is the most expensive bar of chocolate to go on sale ever."

mmmmm...Wispa.

RacoonQueen

Not a big fan of wispa's but the wispa gold was quite yummy if I remember.

emeraldstar

Can't wait 'til the real Wispa Gold is back!

rubadub

I thought this was going to refer to the wispa being lightweight and therefore very expensive per gram of chocolate. Like aero, flake and the king of them maltesers who have the balls to advertise the fact trying to make it out to be a good point (i.e. only so many calories).


Found this. http://po-ru.com/diary/how-much-does-a-wispa-weigh/

I was puzzled to note that no weight (note to pedants: mass) is given on the packet. You can work it out from the nutritional information table, which is given per 100 g and per bar, but the nominal weight is not written. I’m a bit sad, so I went onto Cadbury’s website, found the contact form, and asked a couple of questions, to the effect of:

Is the weight really not indicated?
Is that legal?
Today, I received a reply:


Thank you for your recent E-mail concerning the weight of our Wispa. I hope the following clarifies the position.

We have, in common with other manufacturers, a legal obligation to declare the weight of products over 50g in weight. Below this weight where there is no legislating framework the ‘industry standard’ is to refer to those products as ‘standard’ or ‘single’ bars which is largely an historic precedent. There is certainly no intention to deceive in this practice as we are sure you understand.

We hope this clarifies your queries and answers your questions. We are always happy to hear from our consumers and thank you for taking the trouble to write to us.

Cadbury Consumer Relations Department.....

Update: I’ve checked on a Wispa wrapper. It contains 2255 kJ per 100 g, or 880 kJ per bar. The bar is therefore 39 g.

tinkerbell

OMG OMG OMG OMG OMG OMG OMG they are bringing back the Wispa GOLD?!!!!!! WHEN?!

YAY YAY YAY!!!!!


Edit: Apparantly the launch date is 13th September! Woohoo!