Purifry franchise

DecTipp

Hi im just after coming across this franchise,Basically what Purifry does is cleans deep fat fryers and filtrates cooking oil making it last longer,its used in hotels, take aways,hospitals etc ,which makes it cost effective for business owners.Just wondering in todays market would there be a demand for this kind of service,any feedback much appreciated thanks

maxwell smart

Firstly you need to examine the market. How do these potential target areas deal with the oil at present?
Then you need to do a cost/benifit analysis to show that the proposed venture will save them time, money or both.
Also, a business plan to see how much you need to invest and how long it will take to get back your investment (don't forget to include your own time spent in the business as this is a cost too).
Then you need to figure out how you will target these businesses to use your service.

Would there be an actual demand for the service/product you are talking about? You need to figure out the above before you can answer that question.
It would be easy for me to say "Yeah, sounds good", but I don't think thats what you want!

Lplated

In addition to Maxwell's suggestion - you should also look at what your target businesses are doing at present, and whether what you could offer would be worth it to them at the price you will be offering it.

Also, given that purifry have been around for a couple of years, have a look and see if there are competitiors in the market etc..

Patentnav

Biodiesel end use of the waste oil could be relevant, so look for anyone making biodiesel in you area.

haveago

I was involved with a business in the past that Franchised a similar service in the South of Ireland, they had 5 vans successfully running and then shut them all down for not paying their royalties about 6 years ago!

So they proved there is a market for this type of service, especially now with them all looking to save money.

This PuriFry seems to be a better service as they offer more services to the customer, the other guys only offered filtration which is missing an opportunity and extra money in the bank!

DecTipp

Was talking to the mother there,she works in a new hospital and the deep fat fryers there can actually clean themselves new technology i suppose ,she also said they would never reuse cooking oil as it cannot be good as new and can cause cancer.is there any future for this in the market with this new technology.

haveago

Wouldnt see it as an issue for the next 20 years or so, not may places will replace their fryers in that time!!!! and even then how may are going to spend the type of money they would cost????

As for causing cancer, LOL, do you think there would be so many filter machines sold across the world if this was the case, absolute BO**OCKS!!!!!!!!!!!!!!!!!

Rex Manning

I worked in takeaways and kitchens when i was in college and the fryer oil was filtered back then just using a stainless steel funnel with filter paper inside. Can't imagine any of my bosses from back then paying for something more advanced than that unless it was really cheap, easier to use, and didn't involve having to buy supplies to run a new system.

Not sure the franchise is a winner but all the best

haveago

These types of services use a far superior filtration process than a funnel, they even take out flour and particles down to 2 micron which gives the oil the extra life - bit more sophisticated than a funnel!

They are also not just about filtration which everyone here seems to be hung up on but all the other bits, they improve the cleanness of the fryer and improve health & safety as the staff dont have to do a dangerous job, take a look at their web site.

padocon

I used the deep fat fryer lets say about once a week, now I stopped why?

Because I would use it, I don't like when the oil is left in the deep fat fryer as it gets stale. So I would have to empty back into the bottle after each use & that gets messy! Soltion: Stop using it

So I go to the fast food place it costs me about 8 euro. They give small portions & no value for money. Solution: DIY

Then I did oven chips, they are clean, easy, no mess, no fuss, cash saving way! And healthier too!

That product is a good idea for someone who use a deep fat fryer often, you need to find out how many of those people there is.


As the oven chips are so easy to do, I think your market would be small however I am not an expert in the area.

Good luck!

haveago

Your home fryer maybe holds 2-3 ltrs of oil, the commercial ones we are discussing hold 20-40ltrs and each restuarant/hotel could have up to 6 or 8 of them- big difference!!!

padocon

haveago wrote: »

Your home fryer maybe holds 2-3 ltrs of oil, the commercial ones we are discussing hold 20-40ltrs and each restuarant/hotel could have up to 6 or 8 of them- big difference!!!

Oh I see. Sorry OP I thought you were taking it from a business market to a home market, apologies for the post.

DecTipp

u seem to have an interest in this business haveago???

haveago

Used to be with Filtafry, basically a good concept but the support and management where lousy, moved on since, but more than happy to comment

notreve

are Filtafry still in operation around Ireland,? if so it must be interesting to see how 2 franchaise's are competing with each other

streamer

Hi Guys
I was reading the above posts i attended one of those purifry meetings in Dublin and got some info and met a couple of the franchisees and had a look at their vans and equipment etc. My take on it that there is nothing special about what they do its just a basic cleaning service that no body else wants to do in a kitchen. I was wondering does any body know where you can source this equipment im sure you can buy a filteration system and a vacume cleaner out there and start doing this on your own and cut out the middle man. The guy doing the presentation said you had to have 25k in working capital + a van !
That's an aful lot of money to become a cleaner of things that no one else wants to do in my book anyway. Thanks i'll welcome any posts in regard sourcing the equipment.

C Baxter

Hi

My name is Carey Baxter and I am Managing Director of PuriFry, the "guy" that made the presentation yesterday in Dublin.

There was a fantastic turnout for the meeting and thank you to everyone who came along, Franchising is recognised as a safe route to self employment, with us as the Franchisor having taken on the risk, financial investment, time and research commitment in developing a business model for Ireland, proving that the concept works and that there is a market not only for the service, but the way the service is provided. In the real world in excess of 90% of Franchises are still trading after 5 years, with around 70% of guys that "go it alone" out of business in the same period.

Our Fryer Management Service may have been described as just a "basic cleaning service" (Which took a considerable development time!!) but believe me there is a lot more to it than meets the eye, if that was all we did we would not be successful in the current financial climate, we are about reducing caterers costs through filtration. Without exception every Franchisee that has completed the training has said that they would never have thought there was so much to it!

Just to clarify a few things, you most certainly do not need €25,000 working capital! Your would need about €5,000 working capital to see the business operating for the first 3 months (As a Franchise or independently if done legally) then you would need the Franchise fee and some miscellaneous set up costs, approx €1,500 (As a Franchise or independently if done legally). For the Franchise fee which would be considered a capital cost at €18,500 you get a full equipment pack, everything you need to set up and run the business effectively from Uniform to our Bespoke Filtration equipment - approx 85% of the Franchise fee is spent on this equipment (Needed as a Franchisee or independently) the remainder of the Franchise fee covers the 3 weeks we spend training you in the procedures and processes, and ensuring your business is successful from day one, not a bad investment to increase you chance of trading after 5 years from 30% to 95%!!!!!!!!!!

I may be biased but the PuriFry Franchise is the way to get involved in Fryer Management in Ireland - you will eliminate the costly and time consuming mistakes that independent businesses make, as well as having a very experienced individual available to you at all times, helping you avoid the costly mistakes and ensuring you get the best return on your investment. Self employment is a big step, so best to ensure the best chance of success.

Please don't hesitate to give me a call at any time, not sure that I can post a telephone number here but please just type PuriFry into Google.

Thank you.

Fries-With-That

C Baxter wrote: »

Hi

My name is Carey Baxter and I am Managing Director of PuriFry, the "guy" that made the presentation yesterday in Dublin.

There was a fantastic turnout for the meeting and thank you to everyone who came along, Franchising is recognised as a safe route to self employment, with us as the Franchisor having taken on the risk, financial investment, time and research commitment in developing a business model for Ireland, proving that the concept works and that there is a market not only for the service, but the way the service is provided. In the real world in excess of 90% of Franchises are still trading after 5 years, with around 70% of guys that "go it alone" out of business in the same period.

Our Fryer Management Service may have been described as just a "basic cleaning service" (Which took a considerable development time!!) but believe me there is a lot more to it than meets the eye, if that was all we did we would not be successful in the current financial climate, we are about reducing caterers costs through filtration. Without exception every Franchisee that has completed the training has said that they would never have thought there was so much to it!

Just to clarify a few things, you most certainly do not need €25,000 working capital! Your would need about €5,000 working capital to see the business operating for the first 3 months (As a Franchise or independently if done legally) then you would need the Franchise fee and some miscellaneous set up costs, approx €1,500 (As a Franchise or independently if done legally). For the Franchise fee which would be considered a capital cost at €18,500 you get a full equipment pack, everything you need to set up and run the business effectively from Uniform to our Bespoke Filtration equipment - approx 85% of the Franchise fee is spent on this equipment (Needed as a Franchisee or independently) the remainder of the Franchise fee covers the 3 weeks we spend training you in the procedures and processes, and ensuring your business is successful from day one, not a bad investment to increase you chance of trading after 5 years from 30% to 95%!!!!!!!!!!

I may be biased but the PuriFry Franchise is the way to get involved in Fryer Management in Ireland - you will eliminate the costly and time consuming mistakes that independent businesses make, as well as having a very experienced individual available to you at all times, helping you avoid the costly mistakes and ensuring you get the best return on your investment. Self employment is a big step, so best to ensure the best chance of success.

Please don't hesitate to give me a call at any time, not sure that I can post a telephone number here but please just type PuriFry into Google.

Thank you.

Hi,

I'm curious about companies bringing in outside franchise operators to filter their oil.

Most fryers available on the market now have a filtration system built into them (detachable for cleaning) or as an additional add on item.

Most modern outlets use multiple layer filtration systems as your operation does so its basically the same thing to train your staff to use the system properly.

In my personal experience all the major players in the Irish market clean and filter their own oil and do not hire in outside filtration companies, so for any potential franchisee thinking they will get Supermacs, McDonalds or Kentuckey or any of those operations as customers they would be wrong.


In the real world in excess of 90% of Franchises are still trading after 5 years, with around 70% of guys that "go it alone" out of business in the same period. Have you got statistics to back this up and is it your operation or franchise operations in general that this applies to.

Franchise fee which would be considered a capital cost at €18,500 you get a full equipment pack, What are the total costs to buying a franchise and what are the annual fees.

In my experience annual fees are a percentage of gross turnover + you have to buy all your products from the parent company regardless of what price they charge.

A franchise can be a wonderful route to becoming self employed provided you are aware of all the charges and commitments before you decide to go down this road.

And to the person above that asked about buying the equipment and starting out on your own, the pitfalls are many but with hard work and business acumen you would succeed also, remember that the complete franchise operation stated the exact same way..someone had an idea ( or stole someones idea) and worked hard to make it into a business.

The Apprentice

Fries-With-That wrote: »

In the real world in excess of 90% of Franchises are still trading after 5 years, with around 70% of guys that "go it alone" out of business in the same period.

na i dont know where you got that figure of trading its around the 75/80 ive heard..

C Baxter

Hi Guys

Just to respond to Fries With That, you have brought up some very relevant queries which i would like to comment on.

It is true that a small % of the catering industry have filter machines, normally built into the fryers, but only a very small % of them actually use the equipment effectively, the reasons for this wide and varying. One main reason is that it is normally the KP who takes on this duty, and with it being such a transient position it is hard to keep trained staff on site, so they leave and someone else has to be trained, or more often than not they just dont bother. Inbuilt equipment normally is expensive and a very ineffective filtration with just a piece of paper being used, and is a daily job, so with staff hours being cut to the bone there are normally more important jobs to be done!

We service many of the largest names in catering in Ireland, and most of them do not have their own equipment, we also service locations with filtration equipment which sits idle because no-one knows how to use it! (I was recently asked in to show a large location how to use their filter as they where having problems with it, I asked where the paper was, the answer "What paper?")

But dont forget it is not just about filtration - cleanliness, Health & Safety, reducing staff hours or freeing them for other duties are all important issues.

You are right about the larger fast food chains doing their own filtration, and this is indeed something which is always brought up at our discovery meetings, we aim to be clear with information and advice provided, and these guys are not our target market, but at less than 1% of the market there is plenty more to go after!

With reference to the success rates of Franchises, 95% are figures quoted by the BFA/Natwest Franchise survey, and failure of independent business ranges from 64-90% if you care to do a web search on various reports, afraid I dont think I can post links?

The total cost of buying our Franchise is €18,500 as quoted, the ongoing royalty is 10%, but with it being capped the harder you work, the less % you pay, and if you take off time sick or on holiday you dont pay us anything if you are not invoicing! We cant be fairer than that. The only products that you have to buy from us are industry specific, and branded, so whilst we can also supply all the cleaning products and PPE you are free to buy them else where. We aim to keep the operating costs of the business as low as possible.

You are right that Franchising can be a fantastic way to becoming self employed, and as our information that we send out to prospective Franchisees states make sure you do your research and learn about the company in detail, all the charges and related costs. This is why Discovery meetings are such a fantastic way to learn about the business, and certainly at ours we go into the finest detail on all the related costs, as well as advising that contracts are reviewed by Franchise specialist Solicitors - an important point in recognising yours and the Franchisors obligations.

There is a vast market out there from which our guys only need as little as 15 clients, so the opportunity is immense once they have gone through the training and have the expert knowledge and bespoke equipment to provide the service efficiently and effectively.

I hope this helps to answer your queries!

Fries-With-That

Thank you for your detailed response to my comments.

I'm still struggling with the €18500 fee to buy into your franchise operation.

In reality wouldn't it be fairer to say €18500 Franchise purchase fee

+ Van purchase and detailing
+ Public Liability
+ Advertising Costs
+ Start up capital to cover your break in period

So to make it simple €18000 for the franchise (and any additional costs for stock) + all the other costs associated with starting up a business.

Have you got a ball park figure as to what the actual start up costs are.

I would estimate it to be in the region of €50,000 minimum.

I agree that becoming a franchisee is a good way to start out on the road and am amazed that a person would only need 15 clients to make a living running an oil filtration business.

One more question, is your 10% invoice fee Gross or Nett because either would make a huge difference to a persons potential earnings.

Regards,

Fries.

P.S. Before anyone asks I am not in the oil filtration business.

Fries-With-That

The Apprentice wrote: »

na i dont know where you got that figure of trading its around the 75/80 ive heard..

They were not my figures

C Baxter

Hi Fries with that,

Hopefully I will cover all your queries below:

Quote "I'm still struggling with the €18500 fee to buy into your franchise operation.

In reality wouldn't it be fairer to say €18500 Franchise purchase fee

+ Van purchase and detailing
+ Public Liability
+ Advertising Costs
+ Start up capital to cover your break in period

So to make it simple €18000 for the franchise (and any additional costs for stock) + all the other costs associated with starting up a business."

Franchises always have additional costs above the Franchise fee, and our advertising makes this clear, for example our advertisng details a £18,500 Franchise fee plus an additional €7,500 to cover misc and running costs for a reasonable period. These additional costs, as in or case, may be misc licenses, building or vehicle rental, fuel, insurance etc etc even if they didnt have these in the initial advertising they should become apparent during discovery - at PuriFry we go into these costs in great detail during meetings.

Quote "Have you got a ball park figure as to what the actual start up costs are".

As specified above.

Quote "I would estimate it to be in the region of €50,000 minimum".

As specified above, our costs include everything including a van on lease/hire purchase. We consider vans to be a separate issue and generally covered by a finance agreement from a dealer. In the end of the day, if I was opening a shop the Franchisor wouldnt itemise the cost of the shop building, but may itemise the cost of renting it per month. I am not avoiding the question, yes if you consider the full purchase price of the van the total cost is about €46,000 - but you do not need this in hard cash, vans can be financed (Easily) for 100% of value over the 5 year Franchise term, so we state €25,000 total capital requirement including van lease payments.

Quote "I agree that becoming a franchisee is a good way to start out on the road and am amazed that a person would only need 15 clients to make a living running an oil filtration business".

Using our systems and procedures it is possible!

Quote "One more question, is your 10% invoice fee Gross or Nett because either would make a huge difference to a persons potential earnings."

10% of invoice value

Quote "P.S. Before anyone asks I am not in the oil filtration business".

Come on I am being open and trying to be clear, so what industry are you in Fries With That, you have said "In your experience" What is you experience?

Thanks for your time.

Fries-With-That

C Baxter wrote: »

Come on I am being open and trying to be clear, so what industry are you in Fries With That, you have said "In your experience" What is you experience?

Thanks for your time.

Thank you for your response

My experience is varied I have worked, managed and opened several business operations over the last 30 or so odd years.

I have managed a franchise for a franchise holder.
I have purchased a franchise myself.
I have gone it alone in several business ventures.

I am currently researching a new social enterprise that should create 50 jobs over the next 2 years.

P.S. My user name should have given you a clue

C Baxter

Thanks Fries With That.

A well know burger chain then, that is currently turning green????!

Good luck with your current project.

streamer

Hi "the guy"
you should put some of fries-with-that's points into your next presentation and give people that hav'ent been self employed before to get an idea of what they are getting into. This business is cleaning the fryers of some badly run resturants.I agree with fries-with-that all you need is a filtering machine ( still looking ) and a big strong hoover a lot of tenansity sweat and a drop of blood and you will get on.I for one am not afraid to get my hands dirty for the sake of feeding my kids.

I'll keep you posted on progress

C Baxter

Streamer

Sorry to disagree, but the restaurants we work with are far from badly run, in fact they are many of the major brands, one of our customers even won the Hotel of the Year last year! also all the points discussed with Fries were in the presentation made last week in Dublin, or discussed at the time! Are you sure you were there as claimed?

A bit of advice, you dont know what you dont know. PuriFry does.

All the best for the future.

streamer

Dont throw your toy's out of your fryer

Maybe i dont know what i dont know but i do know this i have a backround that is not unlike fries-with-that and have run a few very busy shops in the past so id say i have cleaned out a lot more fryers than you ever have or will do in the future. And another thing id like to think i know is a good oppertunity when i see one and what you are flogging is a business that will take at least a couple of years to establish if not longer you should be trying to build a team that can show this as a viable business going forward which means dropping your 10% turnover fee for at least 6 months to give the guy who you have just persuaded to put his bo****s on the block to enrich you. The fact's and figures of your business just dont add up for the little you will get out of it for the first couple of years you have to remember you only have a few vans on the road so you are not a well know brand that can offer the support that a bigger operator can offer.

Best of luck to you

C Baxter

Hi everyone

PuriFry is a growing business, with a passionate and experienced team behind it, combining 11 years industry experience, (Personally a hands on conservative 30,000 fryer cleans) and a fantastic package to offer to any budding entrepreneur, the levels of support provided are excellent, and I am personally available at any time for advice, consultation or site visits if required drawing on my extensive personal experience, a fact our Franchisees will testify to (Their contact details are freely available on our web site should you wish to check)

As anyone knows any business takes time to establish, the commonly referred to statistic is 3 years, our last Franchisee was covering his costs within 4 weeks which is a reflection of the quality training and knowledge passed on by PuriFry, and our previous Franchisee in Dublin was making an excellent living within 12 months.

If anyone would like to research the opportunity further they are free to give me a call at any time, see PuriFry dot ie, and come along to one of our discovery meetings to discuss the business in detail.

Happy to discuss with anyone on this forum who can keep their comments professional, constructive and avoid personal attacks on myself or my company.

Many thanks.

Chonker

Like it or not its a small Irish business and Mr Baxter sould be praised for at least trying.

People like steamer may have huge experience or indeed may not but who are you to slate the guys business. Fact is this business would not and will not survive unless owners are making money very little laste forever but who are you to suggest that the business can't develop to meet new trends or developments.

Fair play Purifry! and good luck with the business.

Steamer in the words of that Clown on TV "Your Fryered":D

Apologies - Streamer :-)

C Baxter

Thanks Chonker

Good to hear from someone with a sense of humour!