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BreatheRight (The Apprentice)

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  • 21-11-2009 1:27pm
    #1
    In_tuition
    Closed Accounts Posts: 1,242 ✭✭✭


    the exact product featured on The Apprentice last week. Helps with breathing in sporting activities / prevent snoring.

    So while shopping in Sainsbury's in Newry this week I pick a box up for £3.86 (approx €4.25)

    In Boots last night in ROI (near the border) and the exact same product was €9.99 :eek:


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    #2
    kippy
    Registered Users Posts: 18,601 ✭✭✭✭kippy


    In_tuition wrote: »
    the exact product featured on The Apprentice last week. Helps with breathing in sporting activities / prevent snoring.

    So while shopping in Sainsbury's in Newry this week I pick a box up for £3.86 (approx €4.25)

    In Boots last night in ROI (near the border) and the exact same product was €9.99 :eek:
    Yeah,
    perhaps advertising the cost to the resellers on the apprentice wasnt the best idea.
    Am sure boots are getting them a lot cheaper than they were selling them to gyms pharmacies etc on the show as well.
    Pretty high markup alright, you'd hope that people avoid buying them at that price.


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    #3
    the_barfly1
    Registered Users Posts: 578 ✭✭✭the_barfly1


    In_tuition wrote: »
    the exact product featured on The Apprentice last week. Helps with breathing in sporting activities / prevent snoring.

    So while shopping in Sainsbury's in Newry this week I pick a box up for £3.86 (approx €4.25)

    In Boots last night in ROI (near the border) and the exact same product was €9.99 :eek:

    Thats a big difference. Iirc the contestants on the apprentice were selling a case of ten boxes for €45 or so, which would make cost price on a box €4.50 plus VAT @ 21.5% = €5.47 cost to retailer who may want to make a margin of 35% or so, so realistically the cost over the counter in ROI, assuming that the costs on tv were correct should be about €8-8.50 per box.
    A bit shocking that they're on sale up north for less than the cost price here. Sainsburys must be buying for about £2 a box or less!


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    #4
    mcaul
    Closed Accounts Posts: 1,493 ✭✭✭mcaul


    A lot of OTC medicines are priced up here for no aparent reason.
    Flixonase is a prime example.

    €13.50 for 60 spray bottle here
    £6.50 for 60 spray bottle in UK
    €10 for 120 spray bottle in New Zealand including airmail delivery! (free with 6 bottles)

    But its not the retailer making the money its Glaxo Smithkline!


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    #5
    kippy
    Registered Users Posts: 18,601 ✭✭✭✭kippy


    mcaul wrote: »
    A lot of OTC medicines are priced up here for no aparent reason.
    Flixonase is a prime example.

    €13.50 for 60 spray bottle here
    £6.50 for 60 spray bottle in UK
    €10 for 120 spray bottle in New Zealand including airmail delivery! (free with 6 bottles)

    But its not the retailer making the money its Glaxo Smithkline!
    To be honest I believe it is the retailer that is making the big money....
    As you seen in the apprentice the manufacturer is selling for a roundabouts the same price too all retailers, they they add the markup.
    I know there are different pricing options etc but to me it looks like the retailers are the ones making the massive markup


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    #6
    mcaul
    Closed Accounts Posts: 1,493 ✭✭✭mcaul


    kippy wrote: »
    To be honest I believe it is the retailer that is making the big money....
    As you seen in the apprentice the manufacturer is selling for a roundabouts the same price too all retailers, they they add the markup.
    I know there are different pricing options etc but to me it looks like the retailers are the ones making the massive markup

    On the apprentice the price for 6 boxes to the retailer was about €34.
    the recommended retail price was €9.99

    However the cost price is excluding vat and the retail price is Including vat.

    The retailers net retail price is €8.22
    The retailers net cost price is €5.66

    When you add up the cost of retailing this is about normal and is the same level of mark-up operated in virtually every other country in the world. The difference is the cost to the retailer of the product. - and this is controlled by the manufacturer.


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