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Low Involvement Purchasing Decision

timmyG · 2010-02-22 18:16:02

Can anyone give me examples of products targeted at females, which require a low involvement in the purchasing decision. Also, what sales promotions would be used for these types of products?

22-02-2010 7:16pm

#1

timmyG

Closed Accounts Posts: 19 ✭

Join Date: December 2004

Posts: 11

Can anyone give me examples of products targeted at females, which require a low involvement in the purchasing decision. Also, what sales promotions would be used for these types of products?

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Comments

#2 26-02-2010 4:28pm

AEG

Closed Accounts Posts: 54 ✭✭

Join Date: February 2010

Posts: 52

I suppose it depends but grooming products could be to a certain extent low involvement if it is at the stage where brand loyalty has overridden all other brands.

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