The "Its worth 10 Million to the City" thread!!

Stab*City

Just would like to know after all these worth ten million to the city events we have had last couple years where does all those 10 millions come from and what is it then spent on and by who?

is there proof that these events actually make us 10 million or is this just politicans again talking the talk..

Kess73

I just take it as total spin now. After hearing it said again today on the radio about the Patrick's Day stuff being worth 10 million to the city, it just seems to be their stock figure to roll out about any event.

Stab*City

Ya i was kinda thinking along the same lines.. i mean the parades are worth 10, the matches, the fireworks, the riverfests, the marinas, the opera houses, the pedestrionisations and so on... We must be rich!!

questionmark?

10M? How many people are they expecting?

If 35,000 turned up in the city for the match (26,000 capacity Thomand plus others just in limerick to watch in a pub and get in the atmosphere) that would equate to an average spend of €285 pp :eek:

Considering many of the crowd wont stick around Limerick after the match (some will be getting food yes) how much money that the people who are their spend? Has the recession missed Rugby fans? <no d4 jokes plz>

Berty

We went through the figures on another thread but anyway the CITY does not get the money.

The pubs, hotels, restaurants, taxi's etc get the money not the city. It cannot be spent on anything because it lining the pockets of business's.

Raiser

Berty wrote: »

We went through the figures on another thread but anyway the CITY does not get the money.

The pubs, hotels, restaurants, taxi's etc get the money not the city. It cannot be spent on anything because it lining the pockets of business's.

Next time you see a Limerick Businessman's Range Rover costing the bones of €100K roll past you at the Bus Stop......

Roadend

Raiser wrote: »

Next time you see a Limerick Businessman's Range Rover costing the bones of €100K roll past you at the Bus Stop......

He couldn't afford the petrol/diesel after buying the yoke?

gaf1983

Haven't a clue how they came up with the figure of €10 million, as questionmark? has pointed out it is dubious that everyone who comes to Limerick on a match weekend will spend €285 - although with the way the hotels shaft their guests on big match weekends that could be one way of making it up to that figure.

I dispute Berty's claim though that the rugby fans' money merely lines the pockets of local businesses: it also of course helps those businesses keep people in employment, who can then spend more money in the rest of the city's economy.

Mc Love

gaf1983 wrote: »

Haven't a clue how they came up with the figure of €10 million, as questionmark? has pointed out it is dubious that everyone who comes to Limerick on a match weekend will spend €285 - although with the way the hotels shaft their guests on big match weekends that could be one way of making it up to that figure.

I dispute Berty's claim though that the rugby fans' money merely lines the pockets of local businesses: it also of course helps those businesses keep people in employment, who can then spend more money in the rest of the city's economy.

285 for the whole weekend??

goingpostal

You never see a detailed breakdown of this supposed 10 million, who gets what and how much? It probably costs the city money to stage these events, with the cost of clean up and guards and overtime and the like. It just makes a good headline, the media love that, but not doing their job, like questioning and investigating this PR bullsh*t.

Itsdacraic

goingpostal wrote: »

You never see a detailed breakdown of this supposed 10 million, who gets what and how much? It probably costs the city money to stage these events, with the cost of clean up and guards and overtime and the like. It just makes a good headline, the media love that, but not doing their job, like questioning and investigating this PR bullsh*t.

Did you know? Such was the impact of the Munster V All Blacks game that it is now shown on Air New Zealand flights
FRESH from its win at the public vote of the Irish Architecture awards, a recent survey has confirmed the value and success that Thomond Park and its redevelopment through Munster Rugby has brought to the region.
An economic impact study commissioned by Munster Rugby has revealed that the Heineken Cup quarter final match against Ospreys in April, generated in excess of over 10.5 million euro for Limerick. The study conducted by BDO Simpson Xavier, Limerick
revealed that the financial contribution to the city and region has grown by over 6million for such fixtures as a result of the new stadium development and increased capacity. The study was outlined at a Breakfast Briefing hosted by Munster Rugby at Thomond Park Stadium this week.
Commenting on the impact of the Heineken Cup games on the city, Munster Rugby CEO Garrett Fitzgerald said “We are delighted that the investment made in the new Stadium is having such a positive economic impact for the Limerick and the wider business community. We were always aware of the level of business activity in the city on the strength of Heineken Cup matches however these study findings confirm the economic potential of stadium events for Limerick City and the Mid West region.”
Mark O’Connell, Consulting Director with BDO Simpson Xavier outlined a number of key revenue points noting that; “The study reveals a number of major profile benefits for the city in addition to the obvious financial boost these games generate. The previous economic impact study conducted for the Munster versus Wasps game in January 2008 highlighted an almost identical spend per visiting supporter of 530 euro over the weekend of the games. The major difference for the city is now the ability of Thomond Park to accommodate more Munster and visiting supporters and create a much higher level of economic activity across the city”.
Commenting on the blanket media coverage that such events generate for the region, Mark noted that “the value of the media coverage for the city and region is also very significant. Games such as the Ospreys game can create a latent tourism spend effect of 12 million euro for the city based on the international match coverage across all media formats. It was estimated that the value of global media coverage for the city for the past season was 58 million euro including the All Blacks game last November. This came about by a estimated outlay of circa 300,000 euro.”
Commenting on the overall impact of Munster games at Thomond Park, Sales and Marketing Manager for Munster Rugby, Glyn Billinghurst explained “It is important that we now build on the findings and information gained from these two studies and provide the supporters visiting Thomond Park with activity and events around the match to enhance their visit to Limerick. The Study also identified a clear need to publicise the activities, offers and events that are organised in Limerick City in advance of any match weekend. This will help grow the major economic impact of any Munster Rugby Match or event in Thomond Park”.
More recently, the study and key factors have indicated that it is estimated that the value of the two scheduled summer concerts hosted at Thomond park will generate 9.9 million euro each and a sample of 13 city hotels revealed 100% occupancy for the Elton John concert.
Key Report Findings
• The redevelopment of Thomond Park Stadium has resulted in the creation of a major economic stimulus for the local economy. The Ospreys quarter final match resulted in generating an economic impact of 10.485 euro. The direct expenditure from Irish and Welsh supporters was 4.194 million euro.
• The application of sensitivity analysis to the economic impact findings highlights an economic range of between 8.388 million euro and 12.58 million euro that will accrue to city businesses from such events. The match also resulted in 280 part time jobs created over the weekend across local hospitality, food, beverage and retail sectors.
• The study of spending patterns of 445 Ospreys supporters revealed an average spend of 527 euro per visiting supporter which is similar to the findings of the Economic Impact Study conducted at the Munster versus Wasps pool game where the average spend was 537 euro.
•27% of expenditure went on accommodation with 68% of visiting supporters budgets spent on Food & Beverage in the city.
• The average expenditure per local supporter revealed a number of average expenditure sub categories ranging from 32 to 260 euro.
• Local accommodation providers are of one of the major beneficiaries with 3912 bednights generated locally for the Ospreys match.
•Visiting supporters stayed an average of 2 nights each while one in four Ospreys supporters stayed three nights or more.
•The study reinforces the major economic benefits that accrue to the city from events hosted in Thomond Park Stadium however one of the major outcomes of the study is the level of positive social impact such events have locally.
• A pre departure study conducted among Ospreys Supporters with the assistance of Shannon Development highlighted that the majority of visiting supporters focused on the destination as a sporting and rugby. 66% of the visiting supporters associated the city with Munster Rugby, Thomond Park and sport.
• The perception of Limerick among visiting supporters focused on the welcoming, friendly and sociable nature of the city.
• The top three rated aspects of Limerick among the 445 visiting supporters surveyed were Friendliness of local people, Limerick is a sports orientated city and thirdly the great Atmosphere throughout Limerick.
• Supporters were asked to rate the best aspect of their visit to Limerick. 22.9% referred to the atmosphere and fun in the city on the match weekend. A further 20.6% highlighted the friendly and welcoming people of Limerick while 19.4% rated the social life in the city as the best part of their trip. 7.1% rated Thomond Park and their highlight with a further 5.9% commenting on the overall city of Limerick as the best element of their visit.
•The exposure received for Limerick through media focus on the match and in the build up is also a major contributor to developing the image and profile of the city. Based on media coverage and the latent tourism spend over the following year the Ospreys game created a further tourism value of 12 million euro for the region. The media value of the four Heineken Cup games and All Blacks game hosted in Thomond Park was 58 million euro.
• Analysis of local supporter spend suggest that Magners League games will create an economic impact of between 1.2 million and 3.5 million euro for the city.

goingpostal

Itsdacraic wrote: »

Did you know? Such was the impact of the Munster V All Blacks game that it is now shown on Air New Zealand flights
FRESH from its win at the public vote of the Irish Architecture awards, a recent survey has confirmed the value and success that Thomond Park and its redevelopment through Munster Rugby has brought to the region.
An economic impact study commissioned by Munster Rugby .............

HAHAHAHA. Munster Rugby pays for an economic impact study. That study comes back and paints an overwhelmingly positive picture of the impact of Munster Rugby on Limerick City. Will wonders never cease?? I have no doubt that alot of people make alot of money from the rugby matches at thomond park. All I am saying is that what appears in the media is PR fluff, not serious reporting, and we are none the wiser as to who exactly makes exactly how much from these games.

Raiser

Could someone please prise the ctrl & v keys off SmackMyYaks Keyboard?

- A short summary of post #11 with a 5 word conclusion would be appreciated also.

gaf1983

€110 billion according to the Limerick Chamber of Commerce quoted in this report:

http://www.oxygen.ie/page/3153

goingpostal

gaf1983 wrote: »

€110 billion according to the Limerick Chamber of Commerce quoted in this report:

http://www.oxygen.ie/page/3153

$47 trillion is my guess. Definitely enough for a bag of penny fizzy cola bottles.

goingpostal

http://www.limerickleader.ie/news/St-Patrick39s-festivities-boosted-local.6165975.jp

This is more of it now. No indication whatsoever given of how the figure of 20m euro was calculated. How much of this article is primary-source journalism and how much is just copy-and-pasting of a Limerick Co-ordination Office Press Release. Churnalism = http://en.wikipedia.org/wiki/Churnalism

Stab*City

Munster Vs Northampton another 10 Million...

http://www.limerickleader.ie/news/Munster-fans-snap-up-3000.6210980.jp

Icky Thump

Stab*City wrote: »

Munster Vs Northampton another 10 Million...

http://www.limerickleader.ie/news/Munster-fans-snap-up-3000.6210980.jp

yay:D

Berty

Icky Thump wrote: »

yay:D

I can buy that house I always wanted now.

Icky Thump

Berty wrote: »

I can buy that house I always wanted now.

the one with the pool and adjacent golf course:D ah i love these rich times we live in. i bet this life of luxury is why the dubs are jealous of us

goingpostal

I have just worked it out that every time I change my underpants it is worth 10 million to the city in environmental costs defrayed.

Itsdacraic

The "€10 million Man" was on Live95 today discussing the whole €10million figure, he said they are conducting another survey around this weekend and will have a new report in a few months so we may have a new figure to play with then

goingpostal

Don't forget to get your Free 32 page Munster Rugby PR blurb, talking about how Munsters fans are the best in the world according to our own opinion, in this Saturdays Limerick Leader. Its sad to see that paper whoring itself, for so cheap a price as some free content from Munsters PR company. Surely Northampton fans also think they are the best fans in the world??

zuroph

goingpostal wrote: »

Don't forget to get your Free 32 page Munster Rugby PR blurb, talking about how Munsters fans are the best in the world according to our own opinion, in this Saturdays Limerick Leader. Its sad to see that paper whoring itself, for so cheap a price as some free content from Munsters PR company. Surely Northampton fans also think they are the best fans in the world??

well as an official member of the northampton supporters club AND the munster supporters club, I can safely conclude that my best fan-ness is greater for Munster than Northampton. that's an official survey result. :pac:

billy the squid

Munster v leinster was a flop - only worth 7 and a half million.

Stab*City

looks like information is flowing through that the may bank holiday weekend is going to be worth 100 billion to the city... i think the barbecue is also worth 10 million burnt sausages to the city..:D