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Drivetime - blurring the lines between advertising and public interest

  • 14-05-2010 6:38pm
    #1
    fergalfrog
    Registered Users, Registered Users 2 Posts: 354 ✭✭


    Does this warrant a complaint to the Broadcasting Authority.

    This evening on drivetime Mary Wilson interviewed the owner of a business relating to the motor industry.

    I don't want to name them and give them even more advertising but the interview was around 5 minutes (maybe more) and was a massive plug for the company. Their whole business was described and their website was mentioned numerous times.

    This company has been around for some time - their website is around since at least February and there is no reason whatsoever that they are suddenly news-worthy. It is not remotely topical.

    I hate this kind of stealth advertising but I know it happens all the time. It's becoming more and more common on these kinds of chat shows but is there any point in making a complaint on to the Broadcasting authority (bai.ie).


Comments

  • #2
    The Muppet
    Registered Users, Registered Users 2 Posts: 14,003 ✭✭✭✭The Muppet


    On what grounds would you complain?

    I didn't hear the piece but I'd be pretty sure they didn't do it with the sole intention of plugging some company. The company is obviously going to try and make the most of any opportunity to advertise their business.

    Nice sig BTW ;)


  • #3
    Derryleigh
    Registered Users Posts: 136 ✭✭Derryleigh


    Gosh. Lucky I didnt hear it or I would have gone straight out to buy one of their cars!!!!!!


  • #4
    fergalfrog
    Registered Users, Registered Users 2 Posts: 354 ✭✭fergalfrog


    The Muppet wrote: »
    On what grounds would you complain?

    Surely stuff that is advertising needs to be flagged as such? I know in the local paper you will see a "story" about a new business that has just opened and amazingly they have taken out a full page ad too.

    But I had hoped drivetime was better than this? Also recently there was a financial services company describing their service thus giving them an unfair advantage over their compeditors.
    The Muppet wrote: »
    Nice sig BTW ;)
    I am not paid a licence fee by the people of Ireland and my sig is well within the rules of boards.ie - I have seen far more elaborate boards signatures.


  • #5
    The Muppet
    Registered Users, Registered Users 2 Posts: 14,003 ✭✭✭✭The Muppet


    fergalfrog wrote: »
    Surely stuff that is advertising needs to be flagged as such? I know in the local paper you will see a "story" about a new business that has just opened and amazingly they have taken out a full page ad too.

    But I had hoped drivetime was better than this? Also recently there was a financial services company describing their service thus giving them an unfair advantage over their compeditors.


    I am not paid a licence fee by the people of Ireland and my sig is well within the rules of boards.ie - I have seen far more elaborate boards signatures.

    There is no licence fee for radio, there is only a tv licence.

    Within the rules or not you are still advertising your business on someone elses site (free of charge I assume), have you sought their permission to do so? Someone might complain you know.


  • #6
    mike65
    Closed Accounts Posts: 88,972 ✭✭✭✭mike65


    Don't be coy! What was the compnay and what was the nature of the discussion. This feels like half a story so far.


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  • #7
    fergalfrog
    Registered Users, Registered Users 2 Posts: 354 ✭✭fergalfrog


    Going way off topic but in relation to:
    The Muppet wrote: »
    have you sought their permission to do so? Someone might complain you know.

    see: http://www.boards.ie/vbulletin/showthread.php?t=60479

    Getting back on topic I guess the answer is no. I realise when Michael O Leary comes on it's free advertising for Ryanair - usually however it is something topical or of interest.

    Anyway forget it.


  • #8
    The Muppet
    Registered Users, Registered Users 2 Posts: 14,003 ✭✭✭✭The Muppet


    fergalfrog wrote: »
    Going way off topic but in relation to:


    see: http://www.boards.ie/vbulletin/showthread.php?t=60479

    Getting back on topic I guess the answer is no. I realise when Michael O Leary comes on it's free advertising for Ryanair - usually however it is something topical or of interest.

    Anyway forget it.

    Michael O Leary is the tip of the iceberg, what about all those bands that radio stations pay royalties to for the priveledge of advertising their products.


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