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Cadbury - less product, same money

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  • 23-06-2010 11:03am
    #1
    snubbleste
    Banned (with Prison Access) Posts: 31,117 ✭✭✭✭


    Cadbury have reduced their 5 pack bars to 4 pack but the price remains the same. This follows the reduction of their large chocolate bars from 250g to 230g in 2008 with the price remaining the same.

    Obviously they failed to publicise that this was for the benefit of consumers and that they take customer care seriously. Consumer ends up with less product for the same price.
    Tagged:


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    #2
    dudara
    Registered Users Posts: 33,518 ✭✭✭✭dudara


    Cadbury's have reduced the contents, but it's the shop who primarily set the price. I would be pointing the finger at the retailers, who are probably hoping that most people won't notice the volume reduction.


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    #3
    foggy_lad
    Closed Accounts Posts: 20,373 ✭✭✭✭foggy_lad


    dudara wrote: »
    Cadbury's have reduced the contents, but it's the shop who primarily set the price. I would be pointing the finger at the retailers, who are probably hoping that most people won't notice the volume reduction.
    does anyone know have cadburys reduced their wholesale prices in line with the reduction in pack size?


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    #4
    eightyfish
    Registered Users Posts: 2,100 ✭✭✭eightyfish


    foggy_lad wrote: »
    does anyone know have cadburys reduced their wholesale prices in line with the reduction in pack size?

    No they have not. They reduced the size, and charged the retailers the same, thus retailers have to charge customers the same. The blame does not lie with the retailers in this case.


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    #5
    dudara
    Registered Users Posts: 33,518 ✭✭✭✭dudara


    eightyfish wrote: »
    No they have not. They reduced the size, and charged the retailers the same, thus retailers have to charge customers the same. The blame does not lie with the retailers in this case.

    Fair enough then. If the wholesale price has not been reduced, then it appears that the issue is with Cadbury's.


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    #6
    jimoc
    Registered Users Posts: 634 ✭✭✭jimoc


    Anyone emailed Cadbury's yet and asked them why?

    Response will probably include : 'recession', 'obesity', 'customer benefit' in some fashion.


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    #7
    eightyfish
    Registered Users Posts: 2,100 ✭✭✭eightyfish


    dudara wrote: »
    Fair enough then. If the wholesale price has not been reduced, then it appears that the issue is with Cadbury's.

    Aye. Person I know who works for an Irish supermarket told me they were in dispute with Cadbury for weeks about it.


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    #8
    TheInquisitor
    Closed Accounts Posts: 1,530 ✭✭✭TheInquisitor


    Reason is price of Coca has doubled in the past 2 years. Also the price of shipping has now gotten to ridiculous levels

    http://www.boards.ie/vbulletin/showthread.php?p=65235919#post65235919

    See previous discussion here


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    #9
    eightyfish
    Registered Users Posts: 2,100 ✭✭✭eightyfish


    TheInquisitor wrote: »
    Reason is price of Coca has doubled in the past 2 years.

    Indeed. Here's a graph.

    EDIT: Interestingly, in 2007-2008, cocoa prices were the same as they were in 1985.


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    #10
    the groutch
    Closed Accounts Posts: 16,096 ✭✭✭✭the groutch


    same sort fo thing has happened to pringles

    started as 200g, then 190g, then 175g, now 165g

    and they disguised the latest change by marketing it as a "super-stack"


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    #11
    rubadub
    Registered Users Posts: 32,381 ✭✭✭✭rubadub


    eightyfish wrote: »
    EDIT: Interestingly, in 2007-2008, cocoa prices were the same as they were in 1985.
    And I find bars are cheaper than they were in the 80's. I remember most 5 pack bars working out to be about 25p which is 32cent, while nowadays it is very common to get 5 packs for €2.


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    #12
    eightyfish
    Registered Users Posts: 2,100 ✭✭✭eightyfish


    snubbleste wrote: »
    Cadbury have reduced their 5 pack bars to 4 pack but the price remains the same.

    I had a conversation with a friend who works for Superquinn over the weekend. The above is not correct, at least for SQ. The 5 pack was €2.95. The 4 pack is €2.36. Either way it's 59c a bar. May not be the case in other supermarkets.

    EDIT: It is true that Cadbury (and other chocolate manufacturers) reduced the amount of chocolate in Easter eggs, however, and that this was directly due to cocoa prices.


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