Sidi on Eurosport

Wicklowrider

Am I the only one bothered by the sidi ads on eurosport?
Surely theres a more effective way of marketing their fine shoes than something thats a cross between gay porn and a basted turkey?:eek:

on_the_nickel

Wicklowrider wrote: »

Am I the only one bothered by the sidi ads on eurosport?
Surely theres a more effective way of marketing their fine shoes than something thats a cross between gay porn and a basted turkey?:eek:

Dunno about that, but I'm starting a whip round to get Tyler Hamilton laser eye surgery.

IM0

on_the_nickel wrote: »

Dunno about that, but I'm starting a whip round to get Tyler Hamilton laser eye surgery.

good man, that add is a million times more annoying than the Sidi ones, at least with Sidid you dont have to look and it isnt on, you cant do that with Farrar's add

DirkVoodoo

You are watching a bunch of guys prance around in lycra and douse each other with bottles of water (the astana guys did this the other day, it got a laugh). The entire sport is homoerotic.

Seeing a bunch of riders play spin the bottle with a SIDI or have Alberto walk up the camera in a white tux (barefoot!) is surely to be expected, no?

Chips Lovell

Scantily clad folk have been used to market virtually everything.

Wicklowrider

el tonto wrote: »

Scantily clad folk have been used to market virtually everything.

Huh?
When the scantily clad are males and prancing around oiled up and naked they aren't going to sell me anything....... I hope.:D

Seriously it does seem strange marketing when its aimed primarily at males.

Chips Lovell

What's so weird about it? Cycling is a sport in which a toned physique is prized. Associating shoes with that look is what they're trying to do. It's the usual aspirational tactic of advertising, persuading someone to buy something by associating it with something they want, whether it's a lifestyle, a look, or a tanned pro cyclist's body.

I don't think it's a great ad (primarily because I think Pippo looks like a bit of an ass), but I don't think it's that strange either.

Oh, and women buy cycling shoes too.

niceonetom

It's the ubergeneric hard rock in Berto's selle italia ad that's making me lose it.

ednwireland

el tonto wrote: »

What's so weird about it? Cycling is a sport in which a toned physique is prized. Associating shoes with that look is what they're trying to do. It's the usual aspirational tactic of advertising, persuading someone to buy something by associating it with something they want, whether it's a lifestyle, a look, or a partially tanned pro cyclist's body.

fixed that for you

and please no pics of rasmussen

TinyExplosions

ednwireland wrote: »

fixed that for you

and please no pics of rasmussen

this one?

ednwireland

wheres the anti thanks button when you need it

trad

It's better than the ads on TG4.

Zipp101

trad wrote: »

It's better than the ads on TG4.

"THIS IS MY OGRE DAY!"

"HERE IS YOUR HOST - IVAN ANSWER!"

**Brain Explodes**

Lumen

Wicklowrider wrote: »

Am I the only one bothered by the sidi ads on eurosport?

Apparently the answer is "yes".

Wicklowrider

Lumen wrote: »

Apparently the answer is "yes".

I knew the slide had started when lycra replaced wool. Ah, yeah when bike were steel and men were real..............:)

Chips Lovell

Ahem. Being freaked out by the sight of a semi-naked man does not make you a "real man".

SubLuminal

The phone ones are good.

Also pretty damn annoying now. I used to set my DVR to record the stages, then tune in like 30 mins late so that I could fast forward through the ads and eventually catch up to roughly 'real time' in the race so that I'd watch the end live, but now I'm streaming it through the eurosport player on my computer so I have to listen to/watch them like the rest of you

Eurosport player is tops btw.

TinyExplosions

SubLuminal wrote: »

Eurosport player is tops btw.

If you're on windows, yes, on a mac, it's only "ok"

Lumen

TinyExplosions wrote: »

If you're on windows, yes, on a mac, it's only "ok"

On an iPhone it's the business. Until the battery runs out mid-stage.

TinyExplosions

Lumen wrote: »

On an iPhone it's the business. Until the battery runs out mid-stage.

But you then have to pay twice, which ain't so good for me!

Wicklowrider

el tonto wrote: »

Ahem. Being freaked out by the sight of a semi-naked man does not make you a "real man".

You do know this isn't a serious discussion?

xz

Why aren't you up at the Club Championships, or did you wimp out like me with the weather.:eek:, , The worsed Sidi ad is the "spin the Bottle" one, where they're using a shoe instead of a bottle.

Chartsengrafs

I find them pretty funny to be honest. Though even a gay family member who is occasionally forced to watched cycling with me saw the Contador ad I think during one of the classics and even he said 'man, that's soooo gay.' It was difficult to argue.