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Radio listenership figures

  • 06-08-2010 11:13am
    #1
    Bill2673
    Closed Accounts Posts: 749 ✭✭✭


    I saw the recent newspaper article on Radio listenership figures for whatever, the month of July maybe.....

    How are these things calculated.

    Also, one thing that struck me was: the Gerry Ryan show listener figures had barely shifted at all....even though he is gone they have declined from (something like) 295k listeners to 285k listeners.....I think Kathryn Thomas is doing his slot now? I don't know...

    Anyway, the point being.....you'd imagine the listener figures for this show should have collapsed, if as was said he had such a devoted following. Whats the crack there? (also interesting was that the Irish Times chose not to pass comment on this fact).


Comments

  • #2
    Lenny Lovett
    Closed Accounts Posts: 920 ✭✭✭Lenny Lovett


    The particular period that these JNLRs were for was ending just after G. Ryan's death so the figures wouldn't have properly reflected that... And, to be fair, the alternatives in that slot on the other stations aren't much different to what Colm and Lucy were doing - with the exception of Radio 1.


  • #3
    BrianD
    Closed Accounts Posts: 7,221 ✭✭✭BrianD


    The figures in the paper were for the period June 09 to July 10. Not sure if they were being compared against the last book (released in May and covering Mar 09 to Apr 10) or for the book that came out this time last year.

    They are calculated by in-home face to face interviews with a representaive sample of the population (15,000 interviews annually).

    More info here:
    http://www.info.ipsosmrbi.com/jnlr/methodology


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