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Adwords & using competitor keyword triggers

CSU · 2010-09-15 15:30:55

Is it legal for me to use my competitors name as an Adwords trigger?

15-09-2010 4:30pm

#1

CSU

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Join Date: December 2006

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Is it legal for me to use my competitors name as an Adwords trigger?

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#2 16-09-2010 8:38am

blue4ever

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From Google: You can make a trademark complaint (but it's a trademark complaint)

"When we receive a complaint from a trademark owner, we only investigate the use of the trademark in ad text. If the advertiser is using the trademark in ad text, we will require the advertiser to remove the trademark and prevent them from using it in ad text in the future"

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