Business help for external Leaving Cert!!

roisin24

Hi everyone,

Can someone please give me a heads up on the Business marking scheme?

I find the Marking Scheme's on Examinations.ie a little confusing...

http://www.examinations.ie/index.php?l=en&mc=en&sc=ep&formAction=subject

Franchising as a form of
ownership for a new enterprise –
Evaluation required
3@ 5 Marks (2+3)
5 Marks (2+3)
20

Can anyone shed some light on this for me?

Thanks

Roisin

arboroia

Here is how to answer that one:

Franchising [20]

[5 - Definition] A business can grow by franchising. In this method of growth, the original owner of a business grants other entrepreneurs permission to copy his/her idea exactly and setup an identical business, in return for a fee.

[5 - Further Explanation] A franchiser trains and advises franchisees on all aspects of running the business, while additionally setting strict rules from which franchisees will operate from. Some Franchises also run advertisement campaigns in aid of all of their franchisees.

[5 - Example] eg. Domino's Pizza is a franchise that has grown throughout Ireland by allowing entrepreneurs to copy the successful business idea for a yearly fee.

[5 - Evaluation] I believe Franchising is a very good form of new business ownership for the following reasons:
1. The idea is tried and tested, ensuring a much higher success rate.
2. Consumers will know the brand/franchise already, and will be more likely to become customers.
3. Advertising from the franchise will benefit all franchisees directly.
4. Some Franchises can get lower cost products as the franchise may buy directly from the manufacturing and break the bulk.

roisin24

Hi, thanks for that!

One more thing which is bothering me is the way some questions are asked. Do you know of a site which would tell me the difference between:

Outline, discuss, explain, differentiate, distinguish, analyse, describe...

This may seem silly but it leaves me wondering what is required from each question!

Thanks again,

Roisin

arboroia

From: http://d5806752.u131.hosting365.ie/wp-content/uploads/2008conference/docs/Presentations/BSTAI%20Conferance%202008Achieving%20Success%20in%20Section%203%5B1%5D.doc

Explain: To make clear in a detailed manner.

Describe: To give an account of a person, relationship, event, institution.

Discuss: To examine or consider suggesting a detailed and careful
investigation. It may require debating both sides of an argument.

Outline: To give a short summary of the important features omitting details i.e.
the general principles or chief elements of a subject.

Illustrate: To make clear by means of examples, charts, diagrams, graphs.

Evaluate: To find or determine the worth, value, amount or significance of
something. To assess. To adjudge.

Analyse: To study the problem in detail by breaking it down into various parts
and to examine possible relationships.

In an examination situation the outcome verbs- Describe, Outline, Explain,
Discuss and Analyse should be taken to mean the relevant points must be
STATED and DEVELOPED using textbook knowledge. The Chief Examiner
stated “where they are asked to “explain” it is expected that relevant definitions
will be given with a full and clear exposition of the points and issues raised.”

Students must give relevant examples, diagrams, graphs to satisfy the
requirement of the outcome verb Illustrate.

Evaluate is an outcome verb that students find most difficult. The Chief
Examiner stated that “in questions where candidates are asked to “evaluate”
some attempt must be made to give an opinion/judgment on the issues
covered in the answer.” These difficulties could be overcome by encouraging
students to answer to the question using “It is good because….” or “It is
bad because…..” and different colour ink could be used to clarify that an
evaluation has been made.

roisin24

Thanks again!

Kind regards,
Roisin