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How To Milk A Unicorn
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13-04-2011 12:43pm#1Every play agency tag?
It was a slow Friday afternoon in January when Dublin based agency Rothco decided to play a new game.
Agency tag.
The agency planner had one hour to write a brief for a radio station. Then he tagged with a copywriter who had one hour to write a radio script for that brief. Next, he tagged with an Art Director who has one hour to storyboard it. Then he tagged with an animator who had an hour to argue with the Art Director about what is and isn’t possible. It was put together over a weekend and presented and approved by client on the Monday. As luck would have it, that meeting also took an hour.
Have a look...
Tagged:0
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