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Reads of Nassau Street

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  • 08-06-2011 11:02pm
    #1
    Toby Take a Bow
    Closed Accounts Posts: 1,732 ✭✭✭


    Curious if anyone else has noticed this. I bought a book in Reads recently, the RRP is €10.55, and of course they have 10% OFF ALL BOOKS, so it worked out at €9.50. Great little bargain, I thought.

    Imagine my surprise when I passed by Hodges (only 2 minute walk away) and the same book has the RRP for €9.50.

    The book is £7.99 and it's the exact same edition. Is it legal for Reads to announce ten percent of all books, but then just up the RRP by ten percent?


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    #2
    maxer68
    Closed Accounts Posts: 1,076 ✭✭✭maxer68


    All the supermarkets advertise some at half price. Rrp 13.99 half price 6.99 - audits the biggest load of utter bullsh1t I have ever seen.

    Rrp, is purely a recommended price and can be anything


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    #3
    jack presley
    Closed Accounts Posts: 13,687 ✭✭✭✭jack presley


    They're probably owned by the same company anyway....


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    #4
    keithclancy
    Registered Users Posts: 9,208 ✭✭✭keithclancy


    Shop around in future.

    I just buy books online...

    bookdepository.co.uk is good, amazon aswell.


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    #5
    coylemj
    Registered Users Posts: 25,455 ✭✭✭✭coylemj


    How can the RPP for the same book be different in two shops, isn't it printed somewhere on the cover of all books?


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    #6
    Augmerson
    Banned (with Prison Access) Posts: 6,162 ✭✭✭Augmerson


    Recommended retail price is just that, a recommendation. It's down to the store what they want to try and charge for an item.
    jack presley wrote: »
    They're probably owned by the same company anyway....

    No they are not.


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    #7
    jahalpin
    Registered Users Posts: 1,031 ✭✭✭jahalpin


    coylemj wrote: »
    How can the RPP for the same book be different in two shops, isn't it printed somewhere on the cover of all books?

    The RRP for the UK is printed in STG on the back of almost all books. The exchange rate used affects the Euro RRP for Ireland


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    #8
    Toby Take a Bow
    Closed Accounts Posts: 1,732 ✭✭✭Toby Take a Bow


    keithclancy wrote: »
    Shop around in future.

    I just buy books online...

    I do, too. Or go to a library (cheaper still). My issue isn't so much with why books are more expensive in bookshops, I understand why that's the case, and if I'm in a rush, and live and work in town, getting books in a bookshop is far quicker than ordering from book depository or Amazon.

    My issue is with Reads selling their books at an inflated exchange rate. Conveniently ten percent more than other bookshops are charging. And then reducing their prices by ten percent and claiming that you're making a saving. Surely that's false advertising (at best)?


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    #9
    borderlinemeath
    Registered Users Posts: 5,340 ✭✭✭borderlinemeath


    Toby Take a Bow wrote: »
    I do, too. Or go to a library (cheaper still). My issue isn't so much with why books are more expensive in bookshops, I understand why that's the case, and if I'm in a rush, and live and work in town, getting books in a bookshop is far quicker than ordering from book depository or Amazon.

    My issue is with Reads selling their books at an inflated exchange rate. Conveniently ten percent more than other bookshops are charging. And then reducing their prices by ten percent and claiming that you're making a saving. Surely that's false advertising (at best)?

    They are only falsely advertising if they didn't have the book at the full price for a certain amount of time.
    They price the book at €10.55, then a few weeks later HF have the book but are only charging €9.50 for it. So Reads to counteract their competition have 10% off books.
    Same difference. Retailers keep an eye on what their competition are doing. Have you not noticed when Tesco reduces something that Dunnes price the same and vice versa? Or why most shops start their Christmas and Summer sales at the same time?


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    #10
    maxer68
    Closed Accounts Posts: 1,076 ✭✭✭maxer68


    jack presley wrote: »
    They're probably owned by the same company anyway....

    Reads are owned by Easons
    HF I think are still owned by Waterstones
    borderlinemeath wrote: »
    They are only falsely advertising if they didn't have the book at the full price for a certain amount of time.
    They price the book at €10.55, then a few weeks later HF have the book but are only charging €9.50 for it. So Reads to counteract their competition have 10% off books.
    Same difference. Retailers keep an eye on what their competition are doing. Have you not noticed when Tesco reduces something that Dunnes price the same and vice versa? Or why most shops start their Christmas and Summer sales at the same time?

    Reads state 10% off rrp - so as its off rrp (this can be their own rrp or the importers rrp (probably easons again) and it never has to be on sale at the rrp beforehand. - Hence wine with rrp of 13.99 selling at half price is utter muck and is probably only worth €5.


    But where there is a good reason for differing book prices - exchange rates are usually fixed quartely and 5% extra is added for transport. In January / Feb, the exchange rate was about 1.24 for a while, whereas now its 1.15 Books are bought by stores on a reglar basis and if you look at different stores, there are different prices within a store for different books even though the sterling rrp is 7.99 on all of them - I've even seen the same book with different prices because it was different batches.


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