How much to charge?

dinneenp

Hi,
My local village has a grocery store, hardware store, chemist etc.

The hardware store and chemist has been done up, externally and internally.
The owner phoned me asking could I take some photos (we haven't met to discuss the details yet). I'd imagine it'll be a few external & internal pictures.

I've no idea what to charge; I've read previous posts saying 'don't do it on the cheap just cos you know them/it's your neighbour/local business etc.'
But what is a fair amount; I've no idea.
I guess it depends on what the want the photos for and where they'll be used.
Any advice is welcome.
Thanks,
Patrick.

The Snipe

Give yourself a set price/hour and then charge depending on the hours of shooting & Hours of post, and base it off that, also take into account depreciation of gear, and costs such as petrol & rentals if any.

CabanSail

If this is a one off for you then have you considered a Barter? If the store provides you with goods then you both win. You get paid and they save the cash. Work out how much time it will take to do the job, so maybe an hour to shoot and a couple in PP. Multiply that by what you think your time is worth. Add on any expenses. Have that amount put on a slate behind the counter or take it in groceries.

PCPhoto

what you charge depends on your ability.

Check out what they want the images for - is it for a website, brochure leaflet.

Usage .... they more than likely want rights to reproduce the images in any way they like so you must consider that in your price.

create a price thats fair and allows you to make a bit of profit.

pearljamfan

im doing the same on monday for a shop near me, im getting paid a wedding dress so i can do a trash the dress shoot. im happy with that.