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banner ads on website

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  • 07-07-2011 12:38pm
    #1
    maxtiny
    Registered Users Posts: 47 ✭


    Can anyone tell me what I should charge companies to place a banner ad on a website, I don't want to go too high which will put them off but I still need to make some income on it


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    #2
    Meesared
    Registered Users Posts: 2,234 ✭✭✭Meesared


    Depends really on your traffic!


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    #3
    maxtiny
    Registered Users Posts: 47 ✭maxtiny


    Thanks for your reply, we are only in the early stages of setting up the site so its hard to gauge traffic yet, it will be a business site in a specific sector so I am hoping that it will be busy!

    I already have had requests for prices for banner ads but I don't have an idea what to charge them, some of these would be high profile international companies so I don't want to appear naive.....if you know what I mean


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    #4
    theshamu
    Registered Users Posts: 166 ✭✭theshamu


    Hard to tell really, few factors to consider:

    1) The market your in (insurance big money!).
    2) Traffic volume.
    3) Quality of content (most important in my opinion).

    You could always try do some keyword/phrase research and see how much advertisers are paying for google adwords etc..

    Fair play tho, fresh site with advertisers showing interest already. Best of luck!


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    #5
    Trashbat
    Closed Accounts Posts: 489 ✭✭Trashbat


    This depends on the quality of your traffic and your banner placement, so I would let advertisers offer deals.

    you could go through a network for a few months to get an idea of acceptable CPM rates and then do it yourself, but I'd always suggest some kind of hybrid deal for this, so you run a 50/50 CPM/CPA deal with your advertiser. It means you have a guaranteed base income with the potential to run to alot higher if your traffic is premium.


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