seo

techfeen

so what do the seo companies do to a website to make them charge the big bucks

tricky D

For starters:

Maximising the effect of the existing content.

Then a lot of tweaking of content keywords/phrases and monitoring the results which can be very time consuming.

Going out on the net and building quality links - not quite as simple as it sounds.

The Apprentice

Optimizing the on page seo.. Keyphrase factors include keyword density, relevancy, synonyms and position
Page markup keyphrase factors including syntactical accuracy, page code structure, <title> tags, <meta> tags, <a href=> hyperlink tags and <img> alt tags
H1/H2/H3 HTML Tags
Canonical home page issues

Doing all the off page seo then would include ..
Directory submissions
Articles submission
blogs and forum reviews
partner links
Social bookmarking - stumbleupon, delicious
Social news - digg, mixx, reddit, nowpublic..
Online press release
videos (youtube, Revver, Vodpod, Metacafe, viddler, blip.tv
Photosharing
Wikis (media wiki, Pbwiki)
Social networks (linkedLin, facebook profiles and pages, ning)
Events (facebook events, eventbright, Meetup.com)
Aggregators (social thing, Friendfeed )
Communiaty Qustions and Answers such as (yahoo answers, wiki answers, Amazons, Askville, google answers and yedda)
And there are other methods to jam your name out on the web..

I like to think that the keyword research is the most important out of the whole gig, this is where the money is @.

Targeting the high traffic keywords is wasted resources on a newly developed site because u wont rank for at least a few months into it, Using your wedge i would personally put my cash on the lower traffic less competitive keyword to gain the traffic that bit quicker. It kind of gives a lot better return on investment to a client if they return rather than hopes and dreams of a high traffic keyword producing the big bucks..

The Apprentice

Oh to answer your question that is generally what they do .. u can change €20 an hour to €120 or per project..
the skies the limit really !

techfeen

Well done lads for the detailed reply

Would it be fair to say a seo project will only be as successful as the product the client is trying to sell?

The Apprentice

Well it really depends techfeen..

Not for profit organisations such as trocaire and st vincent de paul do "hypotetically" get seo work accompished on their sites to gain exposure of there charity. I know for a fact they do pr work which is paid and not free.. Often cheap rates but in no way free.
They in fact wouldnt "persay" have a product to sell but a charitable organisation, the more exposure they get the more they can hand out


A For profit organisation obviously the higher the postion the higher the return on selling goods or services..
For instance:
the no1 postion in google gets 41% approximately of the traffic u see
the no2 postion in google gets 11% approx of the traffic

So u can see how much of a variance there is.. as it goes down to no10 position it varies from no10 = 2% to no3 8%

Although google accounts for approx 65%-70% of global traffic there are others such as bing and yahoo and others..

You dont need the no1 to make a return at all at all ..
Sometimes a top 10 position will give a return of over 500% of a product and can prove these variables on what your selling as to what your giving away to the seo companies.

So to answer your question i say no i dont think it needs to be successful as the product its trying to sell..

(i know someone is going to say not for profit is actually a product in itself) Its a sucess if its gets the returned achievment , whether it be money, public relations, advertisement of a charity or others..

Appy

techfeen

good point but i suppose what i meant is theres no point having a website or spending a fortune on seo if the product/service you offer is one that nobody wants

The Apprentice

Nope

Any example would have been bendunne.com lol

techfeen

ya, is that still going?

tricky D

The Apprentice wrote: »

Nope

Any example would have been bendunne.com lol

That was a bog standard classifieds site. The problem wasn't so much the demand, it was that it was awfully executed and the pricing model was all wrong. Only thing they did right was offline ad spend which could never 'fix' the rubbish behind it.

Similar for his other web stuff. Whoever was 'helping' him on the web end should have been put down.

techfeen

tricky D wrote: »

The Apprentice wrote: »

Nope

Any example would have been bendunne.com lol

That was a bog standard classifieds site. The problem wasn't so much the demand, it was that it was awfully executed and the pricing model was all wrong. Only thing they did right was offline ad spend which could never 'fix' the rubbish behind it.

Similar for his other web stuff. Whoever was 'helping' him on the web end should have been put down.

Does that make my point, that theres no point spending big money on seo if ur product is ****e

The Apprentice

Well techfeen but where there is risk there is sometimes reward.. Sometimes its worth a punt..

Dont be putting ure retirement fund on it do.. do what u can afford to lose.

techfeen

The Apprentice wrote: »

Well techfeen but where there is risk there is sometimes reward.. Sometimes its worth a punt..

Dont be putting ure retirement fund on it do.. do what u can afford to lose.

Cool thanks buddy

longpuck

Some companys do a very good job for a good price, some however might not actually do anything for you after paying big money

MrPicante

SEO is a complicasted and specialised practicve that requires both understanding of business objectives and SEO strategies. Firstly onsite work is required - use wordpress plug in Yoast and you can manage a fair chunk of this. Secondly and more importantly there is off-site seo and social media marketing. Bottom line is that this just takes time and effort. The people who understand this can charge from 20-120 per hour. The benefits however must outweigh the costs

brianbaru

The ben dunne site is a prime example of a site that can fail simply because it's an idea that never captured the imagination of the public despite all the advertising and SEO work done on it. Sounded great on paper but it takes more than that.

The Apprentice

Ya i think he had no unique selling point.. Same old crap but nothing new in it...

People have become accustomed to something (done deal, adds.ie etc) there not going to move because of who you are or what you've achieved in the past.

He or they made the classic marketing mistake, "differentiate from the competitors etc" im bemused to think how.

johngeoghegans

basically all seo websites do the same job, they all know their stuff, some have a lot of over heads and you end up paying for it and some don't. i hired a firm called seoirelandpro.com from ireland and they got my painting and decorating website to page 1 of google in only a few months and they are really cheap i think i paid €100 per month. well worth a try if you ask me. they are very popular in dublin.

_Brian

johngeoghegans wrote: »

basically all seo websites do the same job, they all know their stuff, some have a lot of over heads and you end up paying for it and some don't. i hired a firm called seoirelandpro.com from ireland and they got my painting and decorating website to page 1 of google in only a few months and they are really cheap i think i paid €100 per month. well worth a try if you ask me. they are very popular in dublin.

I'm thinking this is a complete scam, you'd be better sending the €100 a month to me, I'll drink it all but at least it won't negatively affect your website or business..

irelandpainters.com appears to be a shell company set up to provide a testamonial for this "seo" company, apparently it got to page 1 google searches for 15 keywords and yet its Google PR is 0, I also noticed it has a banner for the seo company running on the homepage.

This wonderful SEO company has lots of keyword stuffing on their homepage which seems to show they know next to nothing about how to do their own business..

Had a look at their FB page and its got images of scantily clad ladies including one girl who'd like to become a stripper... Yes, these guys know how to promote a business OK !!

Oh, And here's John Geoghegan's FB page, he shares nothing but posts of this SEO company's FB page, very loyal customer indeed.
https://www.facebook.com/john.geoghegan.391
http://www.scoop.it/t/seo-by-john-geoghegan and this page
http://www.dailymotion.com/video/x1amfgr_dublin-seo-company-ireland-best-seo-services-in-dublin_tech and this page..

Obviously being an SEO expert includes thinking everyone else is an idiot and could never use google to add 2+2

adamrooney

That post is a total scam....and he would be much better spending his €100 per month on FB ads to get REAL traffic to his FB page rather than buying cheap fake 'Likes'....and don't even mention his 30,000 Youtube views!!!! Must think were complete gob****es on this

niallweb1

LOL