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First sex toy advert to be aired in UK

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  • 28-09-2011 3:24pm
    #1
    Biggins
    Banned (with Prison Access) Posts: 34,567 ✭✭✭✭


    The first sex toy advert is to be aired in the UK - under standard TV rules and NOT before early evening viewing.
    How do you feel about some say RTE doing same?
    THE UK’S BROADCASTING authority has given the green light to a sex toy retailer to air a television advertisement during the day.
    Lovehoney will become the first sex toy retailer to have a commercial aired on primetime TV, according to the ad makers Halo Media.

    Brand Republic reports that fans of the Real Housewives of New York will get the first glimpse of the ad during the programme’s commercial breaks on October 3 at 10.15am.
    The advertisement will also be seen on ITV2, Living, MTV, E4 and E Entertainment.

    Halo Media worked with TV compliance specialists to ensure they were adhering to strict industry standards which do not allow sex toy companies to use sex to sell their products.

    “It shows the benefits of a healthy, happy, adventurous sex life – without showing sex (vital if you want to get on daytime TV),” said Halo Media.
    The advert, which is part of a broader campaign including billboards and print ads, shows a close-up of a woman giving her husband a passionate kiss – instead of a peck on the cheek – as they head out to work.
    Source: http://businessetc.thejournal.ie/sex-toy-advert-to-air-on-primetime-tv-239002-Sep2011/

    Personally it don't bother me. I've no embarrassment in saying that my wife and I sex life is enhanced by such items.
    Seeing adverts for them if done appropriately (in case of young eyes, etc) , I would have no problem with.

    MODS: I ask this here because if the question was asked in the Sex & Sexuality section - those already there by their very presence and/or posting show willingness to be more liberal than those that might just object and stay silent, possibly voting "I would object to them being aired" above only.

    Would you object to sex toy adverts late at night on TV? 263 votes

    I would not object to them being aired.
    0% 0 votes
    I would object to them being aired.
    67% 178 votes
    Not bothered either way.
    7% 21 votes
    What's a sex toy? I need to get out more!
    24% 64 votes
    Tagged:


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