Addressing potential clients in emails.

galwayjohn89

I am unsure how to address potential clients when I send emails to them. I do not know their names so saying Dear (their name) is not possible. What is the standard way?

Zonua

Vuzuggu wrote: »

I am unsure how to address potential clients when I send emails to them. I do not know their names so saying Dear (their name) is not possible. What is the standard way?

'A chara' - standard in Ireland

Or, 'Dear Sir or Madam'.

Don't be spamming though!

thecommander

Zonua wrote: »

'A chara' - standard in Ireland

Or, 'Dear Sir or Madam'.

It's an email he's sending, I'd lose that level of formality.

Find out their names and use them rather than using a generic term.

Zonua

thecommander wrote: »

Find out their names and use them rather than using a generic term.

Haven't you read the OP??

Vuzuggu wrote: »

I do not know their names so saying Dear (their name) is not possible. What is the standard way?

-Chris-

You need to call their receptionist or whoever and find out the name of the person you're emailing. You can then address them as "Hi XXX", or just "XXX".

If you're targeting so many potential clients that you don't have time to do this, you need to seriously question how well you're qualifying those prospects, and whether you're in fact spamming them.

thecommander

Zonua wrote: »

Haven't you read the OP??

Yes I did. But go find out their names, it's not that difficult if you're serious about it. Sir/Madam emails are the last thing I'll read.

tricky D

And while you are ringing to find out their names, you can get opt-in permission to email bypassing any spam issues and assisting targeting/conversion by filtering out wastage.