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The Commercialization of Childhood.

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  • 13-12-2011 7:38am
    #1
    Jimmy Garlic
    Registered Users Posts: 4,349 ✭✭✭


    A great documentary I came across about the lengths marketers/advertisers/corporations will go to to influence children and their behaviour in a way that benefits them, regardless of the effect on the children they target-

    http://www.youtube.com/watch?v=0uUU7cjfcdM

    A real eye opener.


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    #2
    Orion
    Closed Accounts Posts: 12,807 ✭✭✭✭Orion


    Branded: The buying and selling of teenagers is an excellent book on the topic.

    No Logo should be mandatory reading for anyone who buys things also.


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    #3
    Jimmy Garlic
    Registered Users Posts: 4,349 ✭✭✭Jimmy Garlic


    Orion wrote: »

    No Logo should be mandatory reading for anyone who buys things also.

    Very good book.


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    #4
    nesf
    Registered Users Posts: 27,645 ✭✭✭✭nesf


    I thought it had been shown that kids above a certain age (8-10) were pretty good at dismissing advertising like adults and the problem was with kids under 8 rather than being a general issue?


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    #5
    Sleepy
    Registered Users Posts: 24,249 ✭✭✭✭Sleepy


    Surely they'd be less dismissive of celebrity endorsement or product placement than adults, however?


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