Advertising has gone to the dogs.

Run_to_da_hills

"A television advert with a soundtrack only dogs can hear will be broadcast in the UK for the first time today. The pet food commercial features a high-pitched sound, similar to a dog whistle, which is inaudible to humans

But its creators hope it will make dogs prick up their ears and bark – forcing their owners to pay attention to the product being advertised"

I guess I will be claiming damages from this shower when my two Alsatians knocks my 52" Flat screen TV off the wall.

http://www.dailymail.co.uk/news/article-2100108/Pitched-directly-dogs-advert-whistles-Frequency-far-high-pet-owners-hear-it.html

tk123

As I just said on FB - they should have saved their advertising budget and spent the money on increasing the quality of their food

gud4u

oh great, just what I need for my 40kg gsd. That brand of food gives my other dog the runs when it was fed to her accidently. And the TV......there'll be some cursing if himself knocks that over:eek:

kylith

Fantastic. I'll tell my neighbours to call them when they complain about the barking, shall I?

tk123

Well my guy goes bananas when that ad is on and a good few people in the park have said the same so why add dog annoying sounds to it?! The second he hears the jingle he starts growling :rolleyes:

candle_wax

It reminds me of the Whiskas advert for cats - mine barely took a second glance though!

www.youtube.com/watch?v=xhLfRyrgW9Q

Discodog

This may be a publicity stunt as it seems that most tv transmissions don't cover that frequency.

evilmonkee

Reaction!!!!............................ to the dog yapping in the video........back to sleep.:D

Run_to_da_hills

Discodog wrote: »

This may be a publicity stunt as it seems that most tv transmissions don't cover that frequency.

A couple of barking dogs on TV would be enough to draw their attention without the effects.

belongtojazz

We've been working really hard on my youngests reaction to animals on TV and I reckon this ad has really set us back
My girl went absolutely wappy! Don't know about any special sounds but the amount of dogs and barking was enough to drive her mad

portgirl123

mine barked but id say it was cos of the dogs on ad were barking

Kali_Kalika

I just put it on myself - normally any dogs barking or animal activity has my girl going bonkers (elephants drive her up the wall and she's terrified of bears! haha)

So I really wondered what she'd make of this ad - well - she was conked out asleep on the couch totally unaware so turned the laptop in her direction and let the video play. They wasted advertisting on us! She didn't budge or even blink an eye! haha :rolleyes::rolleyes: Most unusual for her, even dogs barking on the Dog Whisperer will wake her and send her bonkers! But with this - nope - nothing - nada!

gud4u

Well, twas wasted on my lads.......:D:D:D

planetX

No reaction here:(
and my dog usually howls at bad music...

Mo60

Kali_Kalika wrote: »

I just put it on myself - normally any dogs barking or animal activity has my girl going bonkers (elephants drive her up the wall and she's terrified of bears! haha)

So I really wondered what she'd make of this ad - well - she was conked out asleep on the couch totally unaware so turned the laptop in her direction and let the video play. They wasted advertisting on us! She didn't budge or even blink an eye! haha :rolleyes::rolleyes: Most unusual for her, even dogs barking on the Dog Whisperer will wake her and send her bonkers! But with this - nope - nothing - nada!

Same here!
My 6 dogs all lying down after being fed and this ad came on. I was waiting for some reaction but not one of them took any notice.

Whispered

My two just ignore the TV. If they do pay attention to it it's generally a slight twist of the head if there is an animal noise and that's it. Obviously my strenuous socialisation regime of lounging in front of the TV works wonders....

Will be interesting to see the ad. I can't open links in work, what food is it?

travelledpengy

Woof.. wonder will it bother my cat?

Zapperzy

Whispered wrote: »

My two just ignore the TV. If they do pay attention to it it's generally a slight twist of the head if there is an animal noise and that's it. Obviously my strenuous socialisation regime of lounging in front of the TV works wonders....

Will be interesting to see the ad. I can't open links in work, what food is it?

It's the bakers ad where the dogs steal a van full of bakers meaty bites.

I'm a little sceptic of normal tv's being able to produce such a frequency too. According to the OP it's only just been released in the uk so the ad being aired here doesn't have this backing track yet. I'd say the barking alone will turn a few heads, bit of a marketing ploy I'd say! My guy gives a bit of a reaction to barking dogs on telly sometimes, he hasn't heard this ad yet though. The cat hearing other cats and kittens on YouTube is a whole other story!

tk123

The one they link to is the old ad without the dog sounds

kylith

tk123 wrote: »

The one they link to is the old ad without the dog sounds

The one on their website does have the dog attracting sounds. Not that it made any difference to the 3 in my house; they all slept through it

tk123

kylith wrote: »

The one on their website does have the dog attracting sounds. Not that it made any difference to the 3 in my house; they all slept through it

hehe I'll test it out this evening

cjf

Oh great! My little dog even goes nuts at the felix ads and that cat is a cartoon drawing!!! Another one that sparks barking and house patrolling is the specsavers ad with the sheep and the collie! This one is going to push her over the edge!!!!