Sexism in advertising......

AudreyHepburn

http://www.rte.ie/news/2012/0215/ryanair.html

I don't if anyone saw this story but basically Ryanair have had to pull one of their ads because there were lots of complaints to the affect that it was sexist and offensive to women.

Do you agree that women are objectified or are some of us just overly sensitive and/or feministic?

I personally think that this was something of an over-reaction. We all know that sex sells and there is never any problem with objectiying men in the media e.g. in Calvin Klein underwear ads or ads for mens scents yet when women are portrayed in a sexual manner there is uproar.

I remember those Hunky Dory ads where the models were supposed to be rugby players but looked more like underwear models and not once did I, as a woman, feel offended or objectified.

But that's just me.

summerskin

AudreyHepburn wrote: »

http://www.rte.ie/news/2012/0215/ryanair.html

I don't if anyone saw this story but basically Ryanair have had to pull one of their ads because there were lots of complaints to the affect that it was sexist and offensive to women.

Do you agree that women are objectified or are some of us just overly sensitive and/or feministic?

I personally think that this was something of an over-reaction. We all know that sex sells and there is never any problem with objectiying men in the media e.g. in Calvin Klein underwear ads or ads for mens scents yet when women are portrayed in a sexual manner there is uproar.

I remember those Hunky Dory ads where the models were supposed to be rugby players but looked more like underwear models and not once did I, as a woman, feel offended or objectified.

But that's just me.

funny how the diet coke ads featuring men stripping to the waist on a "diet coke break" while women ogled him and made suggestive comments were never pulled for being sexist....

Zulu

It's a double standard we have live with sadly.
Like equal employment law, democracy & a then quota for female politians. It's a product of an elite powerful lobby in action.

AudreyHepburn

summerskin wrote: »

funny how the diet coke ads featuring men stripping to the waist on a "diet coke break" while women ogled him and made suggestive comments were never pulled for being sexist....

My point exactly!

We women are far too sensitive at times.

Dravokivich

I like looking at scantily clad wimmins. They don't make me think I want to hop on a plane to some not so far flung destination. The only problem with the ad in my opinion is the lack of a definitive relationship between the product and the setting of the ad.

smash

Didn't Michael O'Leary say that feminists need to get a sense of humour?

Obviously they didn't listen to him!

MrStuffins

There's a new Bounty ad where Juan Sheet turns up to clean up spills and shake his ass and as he does so, women stand behind him and check him out.

Can you imagine if that was a woman? There's be bras burning all over the shop!

Swampy

I agree with the op. no where near enough sexy ladies in skimpy underwear in advertising.

Ellis Dee

We've come a long way since ads like this::D

http://www.oddee.com/_media/imgs/articles2/a96674_WomanCanOpenIt.jpg

... or this:

http://www.oddee.com/_media/imgs/articles2/a96674_ifyourhusband.jpg

Storminateacup

Wow. 17 ugly people with nothing better to do.


They probably wouldn't even fit in a ryanair seat anyway.

Haters b hatin

Susie_Q

http://www.eatliver.com/img/2009/3844.jpg

MrStuffins

By the way, i'd love to know how a woman being sexy is even sexist in the first place!

Dunny

Offensive to women? Was O'Leary in a mini skirt?

MrStuffins

Dunny! wrote: »

Offensive to women? Was O'Leary in a mini skirt?

It was only offensive to women because the ones who complained were ridiculously jealous of the chick in the poster!

Bitches be hatin'!

stargazer 68

17 complaints? 17 cabin crew who didnt get picked as sexy more like! :rolleyes:

jimthemental

Susie_Q wrote: »

http://www.eatliver.com/img/2009/3844.jpg

Must have been a yorkie ad

Feisar

I don't think there is a double standard at play.


Advertisers make the ads and sex sells. I don't think they have an agenda beyond the product they are pushing. The ad gets released and if there is uproar it'll get pulled.
How many men complained to the advertising watchdog thingy about the Diet Coke ad?

The only time I see men complain about these things are in double standard arguments.

Dunny

You could say people would be O'Learing....

Guill

I love tha add where yer wan i at home making the dinner and uses some new bag to cook chicken and veg in, then the husband seat down and tastes it "Good job Carrol". And she is so happy that she has impressed him.

You can impress your housebound too!!

Seen one the other day, good looking woman is getting no attention from Housebound, she makes him a nice cup of coffee, he tastes it, it's good, he realises she is in the room! Wow! Coffee make husband like you! onlt 4:99!

Raditub

Total overreaction!!! Grow up..sex sells! Who cares like?! Take it easy and dont be soo uptight

Dunny

http://bocktherobber.com/wordpress/wp-content/uploads/2009/07/father-ted-careful-now-001.jpg

Feisar

Is the us of a scantily clad person in advertising not the objectification of a sex rather than sexism which is discrimination of a person due to their sex?

I'm probably being pedantic here.

foxyboxer

So the summer holidays are approaching.
Ryanair want to advertise their fares to these sunny destinations.
The chose a slogan "Try our red hot fares"
An attractive model in a red bikini on a sunny beach with a banal double entendre.

Cue media uproar at the objectifying of women.
Cue more media coverage for ryanair.
Win-Win for media troll Michael O'Leary, again.

I do wonder if the same over-reaction would have been noted had the model in question been a size 14 or sans make up or a six -pack sporting male model with all the trimmings.

I guess it stems from the sexes reaction to being a sexual object. i.e. if a man is sexually objectified other men react with quiet envy in a "Ya lucky bastard *nudge nudge* *wink wink*" whereas the general response from women (or should I be specific here and suggest daily mail type readers) is that this is 'unacceptable', 'outrageous', 'this will fuel rape' , 'Think of the Children!', 'BAN THIS SICK FILTH' and other histrionic reactions. Whereas the majority of women simply don't care.

They who shout loudest, get heard most.

Napper Hawkins

Guill wrote: »

I love tha add where yer wan i at home making the dinner and uses some new bag to cook chicken and veg in, then the husband seat down and tastes it "Good job Carrol". And she is so happy that she has impressed him.

You can impress your housebound too!!

Seen one the other day, good looking woman is getting no attention from Housebound, she makes him a nice cup of coffee, he tastes it, it's good, he realises she is in the room! Wow! Coffee make husband like you! onlt 4:99!

Housebound?

Guill

Napper Hawkins wrote: »

Housebound?

Husband...

Napper Hawkins

Feisar wrote: »

Is the us of a scantily clad person in advertising not the objectification of a sex rather than sexism which is discrimination of a person due to their sex?

I'm probably being pedantic here.

The way I see it, the scantily clad women/men being 'objectified' in these ads don't seem to have a problem with it and more than likely get paid handsomely for it too.

So why should anyone else?

Change the channel, turn off your tv or get a ****ing grip and realise that the world isn't how you think it should be. (that's not directed at you, Feisar)

Napper Hawkins

Guill wrote: »

Husband...

I figured that much, I thought you were deliberately spelling it wrong for a reason seeing as you spelt it correctly in other parts of your post.

Never mind.

smash

This was banned because gay men objected

https://www.youtube.com/watch?v=nn5pxj6BWJw

policarp

There was no sex in Ireland before The Late Late Show.
So one of our former politicians seemed to think. . .

LittleBook

The promotion, which showed scantily-clad women in lingerie ... in conjunction with the text 'Red hot fares & crew!!!' and the names of the women.

My problem with the ads isn't that they're sexist but that they're demeaning to Ryanair cabin crew (not the "models").

"I'm a member of cabin crew. I love my job and take it seriously, so I was disgusted to see this Ryanair ad, which basically portrays cabin crew as glamour models.

"My work colleagues, many of whom are male, work hard with me to ensure the safety of our passengers.

"Safety is our number-one priority, not the brand of our underwear."

I travel a lot with Ryanair and I genuinely feel sympathy for the shíte the cabin crew have to put up with from passengers, not because of themselves but because of the rules of the company they work for which tend to píss people off. This is just a slap in the face.

Duggy747

Either way, O'Leary got his advert to have it's impact which is being noticed by more people than it would be if it had just run it's course and not brought so much to the media's and people's attention

jester77

I'm all for banning these type of ads, if it means I don't have to look at David Beckhams crotch every corner I turn. It's f*ckin everywhere the last few weeks, plus I think he's meant to be selling to men... go figure that one out!

smash

LittleBook wrote: »

My problem with the ads isn't that they're sexist but that they're demeaning to Ryanair cabin crew (not the "models").

The "models" are real crew as far as I know. There was an article about it in the paper a while ago. I don't see how it's demeaning to them, they wanted to do that ad. Same way they did the Ryanair calendar!

summerskin

summerskin wrote: »

funny how the diet coke ads featuring men stripping to the waist on a "diet coke break" while women ogled him and made suggestive comments were never pulled for being sexist....

funny how men always refer to an ad from about 2 decades ago when they want to counter sexism ads
if that's all you got...

in any case i didnt get the fuss over the hunky dory ones or this one etc
nothing wrong with it

Ickle Magoo

If it was an ad series which included scantily clad male cabin crew in some and scantily clad female cabin crew in others then I doubt the ad would/could have been pulled...

jester77

I haven't seen the Ryanair ad, but I can't imagine it's any more revealing or in your face than H&Ms ads with Beckham?

Toby Take a Bow

Dravokivich wrote: »

I like looking at scantily clad wimmins. They don't make me think I want to hop on a plane to some not so far flung destination. The only problem with the ad in my opinion is the lack of a definitive relationship between the product and the setting of the ad.

Well, the product is a ticket on a ryanair flight and the advertisement suggests your cabin crew could look like the model in the ad. You like ogling women, so why not get on a short flight and ogle a real live one in a restricted environment?

Ellis Dee wrote: »

We've come a long way since ads like this::D

http://www.oddee.com/_media/imgs/articles2/a96674_WomanCanOpenIt.jpg

... or this:

http://www.oddee.com/_media/imgs/articles2/a96674_ifyourhusband.jpg

How come all your posts seem to start with this icon: :cool: ?

Even when it's just a post with links that don't work?

smash

bluewolf wrote: »

funny how men always refer to an ad from about 2 decades ago when they want to counter sexism ads
if that's all you got...

2 decades? There's a new diet coke ad released every few years with woman drooling over men on their diet coke break. There's also the aero melt ad and more.

MrStuffins

bluewolf wrote: »

funny how men always refer to an ad from about 2 decades ago when they want to counter sexism ads
if that's all you got...

in any case i didnt get the fuss over the hunky dory ones or this one etc
nothing wrong with it

There's hundreds of examples of scantily clad (or even naked) guys used to sell product through advertising.

The fact that guys don't seem to remember much is a testement to the fact that we don't give a sh1te if sexy guys are used to sell things. What's the big deal?

I'm serious when I say that most of these complaints made (by ladies) stem from their own insecurities!

pickarooney

I doubt anyone really gives a flying ****, to be honest. A lot of people like to pretend to be offended for some reason. I prefer to avoid any contact with such people.

Batsy

I don't if anyone saw this story but basically Ryanair have had to pull one of their ads because there were lots of complaints to the affect that it was sexist and offensive to women.

Yet, despite this, the fact majority of television adverts are sexist against men.

Ickle Magoo

I thought the complaint re Ryan Air stemmed from female cabin crew objecting to the fact that only female cabin crew were being used?

MrStuffins

MrStuffins wrote: »

There's hundreds of examples of scantily clad (or even naked) guys used to sell product through advertising.

The fact that guys don't seem to remember much is a testement to the fact that we don't give a sh1te if sexy guys are used to sell things. What's the big deal?

summerskin wrote: »

funny how the diet coke ads featuring men stripping to the waist on a "diet coke break" while women ogled him and made suggestive comments were never pulled for being sexist....

If it's not a big deal then why bring it up every time a woman has a problem?
"yeah well what about male ads"
"well what about them"
"we don't care about them"
okay ?

smash

bluewolf wrote: »

If it's not a big deal then why bring it up every time a woman has a problem?
"yeah well what about male ads"
"well what about them"
"we don't care about them"
okay ?

Just to prove that you don't hear people complain about it when it's a man. And that there's double standards. But for arguments sake, next time there's an ad with a half naked man we should get an AH petition and send it to RTE or whoever to see what happens.

MrStuffins

bluewolf wrote: »

If it's not a big deal then why bring it up every time a woman has a problem?
"yeah well what about male ads"
"well what about them"
"we don't care about them"
okay ?

Why bring it up? Because it's relevant to the discussion. it's an example of sex selling.

I think that's pretty obvious. I'm not sure how you fail to see this.

smash

smash wrote: »

Just to prove that you don't hear people complain about it when it's a man.

Because men don't care, apparently. So complaining would be just a tad petulant.
Some women do seem to care, even if I disagree with them.

But for arguments sake, next time there's an ad with a half naked man we should get an AH petition and send it to RTE or whoever to see what happens.

Great. Why don't you start with all the posters on this thread that have a problem with the ryanair ad and wanted it pulled?

MrStuffins

smash wrote: »

Just to prove that you don't hear people complain about it when it's a man. And that there's double standards. But for arguments sake, next time there's an ad with a half naked man we should get an AH petition and send it to RTE or whoever to see what happens.

Also, why is it that these women who complain seem to ONLY complain when it's a woman being sexy?

When was the last time you heard of a load of women writing letters saying that David Beckham shouldn't be objectified?

smash

bluewolf wrote: »

Some women do seem to care, even if I disagree with them.

Seems like some women need to change channel when that ad comes on, or just simply get a life!

MrStuffins

bluewolf wrote: »

Because men don't care, apparently. So complaining would be just a tad petulant.
Some women do seem to care, even if I disagree with them.

A lot of these women don't "care" though do they? Let's be honest!

They complain out of jealousy and insecurity, wouldn't you agree?

Dr. Manhattan

Napper Hawkins wrote: »

The way I see it, the scantily clad women/men being 'objectified' in these ads don't seem to have a problem with it and more than likely get paid handsomely for it too.

So why should anyone else?

Change the channel, turn off your tv or get a ****ing grip and realise that the world isn't how you think it should be. (that's not directed at you, Feisar)

That's a poor argument for anything, just because the people appearing in an ad, any ad, don't have a problem with it that you know of doesn't mean nobody else should have a problem.
The fact that "the world isn't how you think it should be" is a poor argument, by that logic we'd never try to improve anything.

I have little problem with these ads, but those arguments are weak.

Batsy wrote: »

Yet, despite this, the fact majority of television adverts are sexist against men.

No they're not. The majority of television ads are not offensive to anyone at all, group or individual.

ixoy

Amusingly the ad at the bottom of this thread for me currently is a female model sporting American Apparel lingerie.