Why would anyone buy naming rights to a highway?

28-03-2012 8:24am #1

http://www.bbc.co.uk/news/magazine-17478636

The US state of Virginia is poised to become the first to sell naming rights to its bridges, highways and roads. But given how long drivers can spend in gridlock, is there a risk in putting your firm's name to this public space?
....

By 2013, drivers in the US state of Virginia, America's 12th most populous state, could be treated to traffic reports warning of lengthy delays on the Pepsi highway or the Coca-Cola bridge.

OK, so what would be the Irish version; The "Bord na Móna highway" for the M6 near Kinnegad or the Guinness way for the south quays.
Even people could buy the rights to name a road after them.
It's too early in the morning to think of any real crackers! :pac:

Edit: tolled roads could be sponsored by banks! :P

stovelid · 28-03-2012 8:30am

I love highways. Like the old school spaghetti junctions, shopping precints, high-rise flat complexes, It's hard not to be touched by the benevolent , hopeful modernity of the vision, albeit one turned sour now.

I would love to have one called after me

RachaelVO · 28-03-2012 8:31am

Can ya just imagine

Batchelors Beans Bridge
Brennans Bread Cross

Hope they don't put those two too close together it'd end up being called the beans on toast quarter :rolleyes:

(yeah, sorry... I'll go now)

28-03-2012 8:34am

RachaelVO wrote: »

Can ya just imagine

Batchelors Beans Bridge
Brennans Bread Cross

Hope they don't put those two too close together it'd end up being called the beans on toast quarter :rolleyes:

(yeah, sorry... I'll go now)

Would that Batchelors Bridge go over a gas pipeline!

44leto · 28-03-2012 8:35am

I like the idea of route 44leto.

Sunnyisland · 28-03-2012 8:37am

The road outside the coombe hospital could be called Mothers pride :-)

cournioni · 28-03-2012 8:37am

stovelid wrote: »

I love highways. Like the old school spaghetti junctions, shopping precints, high-rise flat complexes, It's hard not to be touched by the benevolent , hopeful modernity of the vision, albeit one turned sour now.

I would love to have one called after me

Heinz Spaghetti Junction :pac:

Joey the lips · 28-03-2012 8:39am

I would much more prefere to call it route 69 or if i am married route 99

(Dont worry you will get it if your married)

44leto · 28-03-2012 8:45am

OConnell Street could be called Wrigleys way, (dirty bastards anyone spitting chewing gum on the street should be made lick that and any other globs surrounding it for 50 metres).

OK just a rant.