the ad and the ego

Johro

I heard a bit about this on the radio a while back and thought I'd look it up, http://theadandtheego.com/, sounded interesting, has anyone actually seen it?
'The Ad and the Ego' is a documentary film all about subliminal advertising and how advertising shapes our society and it's politics. (Yeah, sounds sexy doesn't it?)
Here's the summary:

'Witty, slick, sexy and sarcastic, shameless and in your face, The Ad and the Ego takes on advertising on its own terms. By re-editing and restructuring thousands of contemporary and classic television commercials with insights by noted media critics, this rapid fire, multi-layered documentary exposes the destructive power of a mass media system out of control.

The Ad and the Ego traces the development of advertising from its descriptive 19th century origins through today’s high-tech manipulation of powerful symbols and imagery. The average American is exposed to over 1500 ads every day. But, like the air we breathe, we pay little attention to it. By using the style, techniques and images of modern advertising, the film skillfully mirrors the neural network of ads that connect us as a society, educating us about who we are and who we should be.

The film goes beyond deconstructing individual advertisments to reveal the economic and political dimensions of living in an advertising infused environment. In our "new world order" of diminishing resources and devastating pollution, this film makes the critical connections between the rise of consumerism, environmental degradation and our blind commitment to economic growth at any cost. It forcefully demonstrates the link between our debased public discourse and a media culture that defines freedom as consumer choice rather than democratic participation.

It doesn’t just diagnose the symptoms of our late 20th century commercial disease, but more importantly, it de-mystifies the consumer culture which underlies our affliction and makes us all so susceptible. Complete with original soundtrack by media pirates Negativland, this humorous and entertaining documentary is an irreverent, up to the minute analysis of the complex role advertising plays in our lives and its impact on our global future. Viewer discretion is advised: you will never look at an ad the same way again.'

Scioch

Sorry OP but that just looks like too much effort to read. But your probably wrong anyway whatever it is. Cheerio.

DonQuay1

Johro wrote: »

I heard a bit about this on the radio a while back and thought I'd look it up, http://theadandtheego.com/, sounded interesting, has anyone actually seen it?
'The Ad and the Ego' is a documentary film all about subliminal advertising and how advertising shapes our society and it's politics. (Yeah, sounds sexy doesn't it?)
Here's the summary:

Witty, slick, sexy and sarcastic, shameless and in your face, The Ad and the Ego takes on advertising on its own terms. By re-editing and restructuring thousands of contemporary and classic television commercials with insights by noted media critics, this rapid fire, multi-layered documentary exposes the destructive power of a mass media system out of control.
The Ad and the Ego traces the development of advertising from its descriptive 19th century origins through today’s high-tech manipulation of powerful symbols and imagery. The average American is exposed to over 1500 ads every day. But, like the air we breathe, we pay little attention to it. By using the style, techniques and images of modern advertising, the film skillfully mirrors the neural network of ads that connect us as a society, educating us about who we are and who we should be.

The Ad and the Ego goes beyond deconstructing individual advertisments to reveal the economic and political dimensions of living in an advertising infused environment. In our "new world order" of diminishing resources and devastating pollution, this film makes the critical connections between the rise of consumerism, environmental degradation and our blind commitment to economic growth at any cost. It forcefully demonstrates the link between our debased public discourse and a media culture that defines freedom as consumer choice rather than democratic participation.

The Ad and the Ego doesn’t just diagnose the symptoms of our late 20th century commercial disease, but more importantly, it de-mystifies the consumer culture which underlies our affliction and makes us all so susceptible. Complete with original soundtrack by media pirates Negativland, this humorous and entertaining documentary is an irreverent, up to the minute analysis of the complex role advertising plays in our lives and its impact on our global future. Viewer discretion is advised: you will never look at an ad the same way again.

Looks like you have an interest. Is this an advertisement???? Couldn't you go on Joe Duffy?

bleg

Watched it in 3rd year for the Junior Cert advertising question (about 10 years ago now). It was quite good.

Shryke

Seriously mild out.

MrStuffins

Subliminal advertising is a myth

Drink Pepsi

chin_grin

GABBO IS COMING!

Johro

LordSmeg wrote: »

Sorry OP but that just looks like too much effort to read. But your probably wrong anyway whatever it is. Cheerio.

Aww ya poor thing...

Shryke

Watch out Smeg, that's sexing talk.

Johro

DonQuay1 wrote: »

Looks like you have an interest. Is this an advertisement???? Couldn't you go on Joe Duffy?

Hmm...
Well this is the bit that interests me:
'In our "new world order" of diminishing resources and devastating pollution, this film makes the critical connections between the rise of consumerism, environmental degradation and our blind commitment to economic growth at any cost. It forcefully demonstrates the link between our debased public discourse and a media culture that defines freedom as consumer choice rather than democratic participation.'

Hey you don't have to care. Just asking a question here.

The Radiator

Nah

im invisible

I thought it was the id and the ego?

Johro

MrStuffins wrote: »

Subliminal advertising is a myth

Drink Pepsi

Cheers.

southcentralts

ads are powerful stuff alright

https://www.youtube.com/watch?v=0edCAOkdXgU

Johro

im invisible wrote: »

I thought it was the id and the ego?

Not this time.

Johro

DonQuay1 wrote: »

Couldn't you go on Joe Duffy?

Crap I never thought of that. But I don't have a 'scumbag' story...

bleg

im invisible wrote: »

I thought it was the id and the ego?

it's a delicious word play.

southcentralts

Wow very annoying website, they could have used some of the research into advertising to know not to make the writing unreadable.

Johro

southcentralts wrote: »

Wow very annoying website, they could have used some of the research into advertising to know not to make the writing unreadable.

Yeah I did think the same thing.

DonkeyStyle \o/

MrStuffins wrote: »

Subliminal advertising is a myth

Maybe as it's commonly known, flashing images, etc.
But when an ad is trying to sell you a lifestyle or evoke certain emotions, is it really any better?

Johro wrote: »

has anyone actually seen it?

Haven't seen it, but I've seen other documentaries where there's a lot of info straight from the horse's mouth. Pretty depressing to watch.

Johro

DonkeyStyle \o/ wrote: »

Haven't seen it, but I've seen other documentaries where there's a lot of info straight from the horse's mouth. Pretty depressing to watch.

Just wondered coz I heard it's quite an eye opener.
There's a free download available, think I'll have a look.

PrincessLola

MrStuffins wrote: »

Subliminal advertising is a myth

Drink Pepsi

Sudden craving for a coke, I mean pepsi

Shryke

FFS Lola what were you doing up at 5 in the morning. That's about the only time I'm guaranteed not to be conscious.

davet82

I just went out and bought cornflakes and new tyres for a car i dont have...

wft is this thread?