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Simple gross profit question

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  • 03-07-2012 2:29am
    #1
    Registered Users Posts: 878 ✭✭✭


    Just on the pint Guinness ( pre-budget) Diageo were charging €136.89 ex VAT per keg. Kegs are 50 Litres ( 11 gallons ) . Revenue historically accept that you will seel approx 84 of the potential 88 pints in a keg. Many accountants would argue a maximum of 80 pints to be sold per keg, allowing for waste etc. That gives a cost of €1.71 ex VAT per pint. At selling price €3.90 gives €3.21 ex VAT. €3.21-1.71 = profit of €1.50 per pint. Thats a gross profit of 51%. The pint of stout would be the lowest profit item normally in a pub so a pub should have a GP% of at least 55%+ ( and that's being very conservative, usually would be more )
    This is from an old thread. Am I right in thinking the maths is off here? Granted the vat rate(21.5%) and price of keg have changed but...

    136.89/80 = €1.71 cost per pint
    €3.9/1.215 = €3.21 sale price per pint, ex vat
    €3.21-€1.71 = €1.50 gross profit per pint

    All gravy so far, but where does the poster get a GP of 51%?

    By my calculation the GP % is...
    €1.50/€3.21*100 = 46.72%


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