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  • 23-07-2012 12:44am
    #1
    capefear
    Registered Users Posts: 774 ✭✭✭


    Hi Guy

    Im a new business and trying to drum up some customers while I wait for website etc to be done. Whats peoples opinion on sending out a snail mail sales letter of just one page with an offer on it for a service that they might need.

    Cheers


Comments

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    #2
    mneylon
    Registered Users Posts: 7,739 ✭✭✭mneylon


    If done well it can be very effective.

    Blog | Tweets



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    #3
    highlandseoghan
    Registered Users Posts: 456 ✭✭highlandseoghan


    It can be a good way of attracting customers and getting new business. Send out a small amount first and judge the response from that and that should give you an idea of response.


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    #4
    capefear
    Registered Users Posts: 774 ✭✭✭capefear


    Thanks for the reply guys

    was thinking of doing a mail drop to maybe 500 businesses and include a one page letter and also include a business reply postcard that they fill in there details and send the form back to us. For everyone that sends back their details and buys a product we will put them in a draw for an ipad.

    What ya think.


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    #5
    highlandseoghan
    Registered Users Posts: 456 ✭✭highlandseoghan


    Sounds very good. Are these businesses local to you or spread across the country. If they were local or not too far from you another idea would be to call out and speak directly with the person who does the ordering and then you could follow it up with a letter. It's just I find the personal touch a lot better. Like the saying goes people buy from people.


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    #6
    Peterdalkey
    Closed Accounts Posts: 2,091 ✭✭✭Peterdalkey


    capefear wrote: »
    Thanks for the reply guys

    was thinking of doing a mail drop to maybe 500 businesses and include a one page letter and also include a business reply postcard that they fill in there details and send the form back to us. For everyone that sends back their details and buys a product we will put them in a draw for an ipad.

    What ya think.

    If your offer is interesting to a business and represents value, the iPad is not necessary. I don't want my staff making a purchase with my money incentivesed by the chance to win an iPad!
    I am not sure about the card, it is old fashioned, I would prefer to be hooked by a good offer and then be able to check it on the web and contact you when my interest has been affirmed.

    This is but one man's view....let's see what other opinions are out there,


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