Star bar shrunk

Capri

http://www.independent.ie/business/irish/cadburys-starbar-hit-by-shrink-ray-3216946.html

THE grocery "shrink ray" has struck again. Cadbury's delicious Star Bar -- a chocolate, caramel and peanut-filled feast of yumminess -- is now a little bit smaller. But the price hasn't come down.

"Like many businesses, the long-term price trend of many of the things we use to make our products is rising," according to a spokesman for Kraft, which owns Cadbury. "The size of a Starbar has changed from 53g to 49g; however, we believe that our confectionery still represents good value for money and is a very affordable treat."

The shrinking Starbar is the only Cadbury chocolate bar to have a bit lopped off it in "recent months".

Faced with the rising cost of raw materials, big food manufacturers are quietly reducing the size of their products. Chocolate companies are doing much of the shrinking, which sees customers get less chocolate for the same amount of money.

The Irish confectionery market is estimated to be worth around €625m, with Irish people among the highest per-capita consumers of chocolate in the world.

Cadbury has some form when it comes to shrinking its bars, with the big Dairy Milk being miniaturised from 140g to just 120g in the past.

Rolo, made by Swiss food giant Nestle, reduced the number of Rolos in each packet from 11 to 10. Mars Bars also fell from 62.5 gram down to a less impressive 58 gram size.

Pringles also got squeezed from 200g down to 170g -- but has bounced back to 190g.

Dairylea Lunchables -- the lazy parent's school lunch solution -- has also seen its dimensions reduced.

- Nick Webb

ejmaztec

Pretty soon, customers will have to be given magnifying glasses so that they can see the sweets on display.

K.Flyer

YORKIE BARS
they only have 5 squares now, they originally had 6

Capri

I wonder how it pays them to reduce the machinery that moulds the bars. I remember in the 60's thinking the Dairy milk had got thinner - it had when I found an 'original' in a shop ( no 'best before' back then ! :rolleyes: )
Another time in VietNam I discovered the drinks sold in the 'tourist areas' had 150ml less than the regular ones - shades of 'pub size' practice :eek:

Northern Monkey

The next thing they will be doing is saying the size reduction is to help consumers be healthier.

CH3OH

Northern Monkey wrote: »

The next thing they will be doing is saying the size reduction is to help consumers be healthier.

They have been saying it for a while.....

Bought a packet of McVities penguins last week for the first time in years and couldn't believe how small they were.
Thought my memory was playing tricks but googled it and found that they were reduced in size on health grounds
http://dev2.previewbox.co.uk/data/file/FINAL%20Health%20and%20Nutrition%20Update%20Sept%202010.pdf
Reducing Packs and Portion Sizes
"UB recognises that consumers require a choice of pack sizes for different eating occasions and we have developed a broad range of portion sizes to reflect this. We’re reformulating the recipes or re-sizing several products in our range so that they offer fewer Calories per portion. For example, the Penguin biscuit bar has recently reduced to 106 Calories per bar. Further development will continue in this area."

had to have 2 with a cup of tea

bcirl03

K.Flyer wrote: »

YORKIE BARS
they only have 5 squares now, they originally had 6

So are Yorkie Bars now for Girls given they have one less square

Trampas

They use to have each letter of the word yorkie on each square so that had to change when it went to 5

Tommytwotimes

Smaller bar, bigger price for said bar. I'd love a Mint Feast right now but they don't make them anymore.

ejmaztec

Tommytwotimes wrote: »

Smaller bar, bigger price for said bar. I'd love a Mint Feast right now but they don't make them anymore.

They might still make them, but they could have shrunk so much that they're invisible to the naked eye.:(

ct5amr2ig1nfhp

What the HB ice cream? I had one only about 1 week ago

Tommytwotimes wrote: »

... I'd love a Mint Feast right now but they don't make them anymore.

Tommytwotimes

I've been looking in all the wrong places, my search for a Mint Feast shall start again. Right after I have a Wibbly Wobbly Wonder....;)

MidlandsM

K.Flyer wrote: »

YORKIE BARS
they only have 5 squares now, they originally had 6

now you mention it..................cnuts......:mad:

K.Flyer

K.Flyer wrote: »

YORKIE BARS
they only have 5 squares now, they originally had 6

remeber the 6 square has each letter on each piece :mad:

Capri

Deleted User wrote: »

remeber the 6 square has each letter on each piece :mad:

No bother for them to change the name to YORKY ! They change everything else so it's a problem change the name ??? :mad:

keith16

K.Flyer wrote: »

YORKIE BARS
they only have 5 squares now, they originally had 6

ppftt...I remember when they had 7. Lovely tinfoil and paper wrapping too!

Capri

Like this - http://www.youtube.com/watch?v=DCeQNPJtMWY :rolleyes:

CH3OH

The shrinking Haribo Trick or Treat tub!!
The kids had kept the container from last year which was €6 in Tesco

Thought the tubs looked a bit smaller this year. 29% smaller =same price
No wonder the bear looks happy